Last Thursday evening, Pow Wow Events held a seminar in Sydney with Brendan Nichols titled, Make More Money in Your Business Now. I attended the seminar to see what new ideas Brendan would share and it was a fantastic night.
The seminar ran for 2 hours and it was a jam packed room filled with people from full time jobs all the way to small and medium businesses. A majority of the people were from small businesses and were looking for ways to improve their current business situation due to a slowing economy. I personally thought it was an excellent time to prosper because a lot of businesses were going under (not good for them) and therefore competition is reduced.

How I Came To Know Brendan Nichols?

I have known Brendan for about 2 years now, which was at the time I took over the Dragonboat business from my business partner. I have attended his events, been part of his Inner Circle program and generated a lot of cash for my businesses from his information. Brendan is known as Australia’s laziest entrepreneur and has worked with the likes of great business trainers such as Tom Hopkins and Robert Kiyosaki. The techniques he teaches is powerful and he’s used these same techniques himself to create three massively successful businesses. These businesses have produced large amounts of cash profits and required him to work less than 10 hours a week. A lifestyle most people dream of….

What Did Brendan Teach At The Seminar?

The most important idea that everyone would have learnt from the seminar is the Nexus Point. Here is how Brendan defines the Nexus Point:

The only time a business makes money is when engaged in the NEXUS POINT. The nexus point is when you or your agent (website, salesperson, advertising etc) meets a client or customer. While accounting, paperwork, team meetings etc are essential, none of these endeavours create a nexus point opportunity – the opportunity to make money. There are only two areas that create a nexus point: Sales and Marketing. These are the only two areas that can actually make you money.

“Marketing is getting them to the door, Sales is getting them through the door.”

Once again, the main focus of what a business owner must be doing daily is to focus on the activities that will bring in the sales and profits. The rest we should be delegating and outsourcing to others. Furthermore what I have realised over the years is that other people can do the same task better than myself and generate a better result. This leaves me to focus on sales and marketing for the business.

Other points Brendan briefly ran through that gave me more clarity that night were:

• The Morale Factor - a lot businesses are feeling scared and cutting their marketing expenses in this current economic climate. This means that competition has been reduced and many new business can come in quite easily to take market share.
• Create An Experience – consumers and your customers are willing to pay for a great experience and it is justified when you deliver.
• The Value 10 Principle – Create a product or service that you can deliver 10x the value of what they are paying for.

As always at the end of the seminar, Brendan promotes his Entrepreneur’s Boot Camp and the addtional products you can buy to help you achieve success. If you want to find more information, visit Brendan Nichols dot com.

Tyrone Shum
Catching Up With Brendan Nichols