If you haven’t read parts 1,2 or 3, you should visit those posts first to understand the whole process before reading this post:
Part 1: Find A Niche
Part 2: Create Content
Part 3: How To Write Quality Content

Where To Market Your Ecommerce Website?

Marketing a new ecommerce business looks like a big challenge when you start out and let me tell you it is. Let me assure you though, that everything happens with time and it is a matter of breaking down the bigger picture and taking baby steps. There are simple steps that you can follow once you have created content on your ecommerce website. Say you have been writing articles for the last 2 months and you have a collection of 18 articles relating to your target market, e.g golf. We can take these articles and compile them into one document which can be easily distributed on the web.

If you continue reading I will show you how to create and distribute your document in 5 easy steps  and grow  your ecommerce business two fold.

Step 1 – Create A Report.
Combine all your articles into a quality report with at least 20 – 25 pages of valuable content. Split your report into sections for easy reading and include the most important information about your niche within the report. It will help you to attract more leads, visitors and sales to your website. You can link this report with affiliate programs and make money along the way or you can give this report to your visitors as a free gift. Remember to ask your visitors to opt-in to your newsletter as well to build an email marketing database. If you want to learn how to create an email database, be sure to read: Why Your Internet Business Needs An Email List? You will learn that reports are a great way to help market your products and services through “how to” tutorials.

Step 2 – Create A Mini eBook.
Create a mini-ebook with 30 pages or more on your niche topic. This is another great way to market your ecommerce business. The difference between an eBook and a report is an eBook tells a story behind your product or service. It is a great way to engage your readers and capture a large audience. Simply rearrange your content in a structured manner in pdf format and offer your visitors a download link to retrieve the ebook. Ideally display your ebook next to your products and services, affiliate programs and lead pages as a way to entice visitors to read your content.

Step 3 – Make Your Report And Mini eBook Viral.
Allow your report and eBooks to be rebranded by your visitors and subscribers where they can put their name and website link on it. Another way is to ask your visitors to signup under your affiliate program and let them include their affiliate link in your report or mini ebook. This will help distribute your report or ebook virally at rapid speeds thus helping you reach more customers in a shorter period of time.

Step 4 – Create An Autoresponder Ecourse.

You can create a step by step ecourse and distribute it to your subscribers. Take some of your excellent “how to articles” and split them into a 5 part series. Take this series and email it to your subscribers using an autoresponder and spread the articles over a week. or a month. It will engage your subscribers and allow them time to digest and also take action each day. If you subscribe to my newsletter, you will receive a step by step tutorial on how to set up your Internet business which is sent out weekly. Also if you do not know what an autorepsonder is or where to find a reliable service provider, I would suggest checking out Aweber first.

Step 5 – Increase Your Website Content.
The final step is to use your articles to create step by step tutorials on your website within your niche. Free tutorials and quality information will help you to attract lots of visitors to your website as everyone loves information when it is free. You can then lead your visitors to your squeeze page, product sales letters or to your affiliate programs. You may have noticed this is what I have done with this series called Building A Successful Ecommerce Business. Another great example is Darren Rowse’s 31day blog challenge which you can see in action at 31 days to building a better blog.

Take action today and start implementing these steps in your ecommerce business. Be consistent and persistance with your marketing as it does pay off in the long term. In the next post I will be putting everything together to show you how to build the ultimate ecommerce business and to start making money today.

Tyrone Shum
Marketing Quality Content