Finding Profitable Keywords For Your Internet Business

Over the last couple of days I have been focusing on optimising all of my blog posts and looking for profitable keywords. I was reading an article from Stompernet that triggered me to look into this because I found that my posts were not getting indexed in the search engines. I have written a post 8 Ways To Get Your New Website Listed In Search Engines and it explains what SEO is all about and a few techniques to use to optimise your website. If you don’t know what SEO is, I would suggest reading that article first.

How To Find Profitable Keywords For Your Internet Business?
There are hundreds of methods to use to find keywords in today’s marketplace and the main focus of this post is to find profitable keywords for your Internet business. I prefer to stick with one method that works very well and it is free. These keywords will help you generate organic free traffic to your website and in turn if you have the right mechanisms in place to capture leads, then these keywords become very profitable for you. I wrote a Converting Traffic Into Sales series that will show you how to capture these leads.

Since Google is one of the largest search engine providers in the market I lean towards using their tools as a start. Google provides a robust Keyword Search Tool that is used by many webmasters and internet marketers to find profitable keywords for their Google Adword campaigns. Simply go to Google’s Keyword Search Tool page and type in a generic phrase that summarises your product or service. For example, if you sell an ebook on car tuning you could type in “car tuning ebook”. Press Get Keyword Ideas and you will be provided with a long list of keyword phrases that are relevant to the phrase you typed.

The next step is to find keywords that have high search volumes with low to average advertiser competition. Pick these keywords out and note them down in a spreadsheet or piece of paper. These will be the keywords that you will need to include in your posts and for search engine optimisation (SEO). You will start to notice a long list of keywords as you hunt through to find them and I would recommend writing down at most 50 keywords.

This type of deep keyword research is a goldmine that few Internet businesses actually utilise. I have consistently been able to find keyword phrases that were completely overlooked by my competitors using this strategy. It is possible to dominate these keywords in a very short space of time from 48 hours to a week.

Linking Pages Together Using Profitable Keywords
After you have accumulated at least 50 keywords and started to use them in your website, the next stage is to link them altogether. This is a step that most people overlook as it can be the most powerful technique to sky rocket your ranking in a search engine and potentially dominate it. The idea is to take a topic that you have written with 2,000 words and split it into separate posts of 450 to 600 words. Each post will have a keyword in the heading that is linked back to each other. Let’s take for example a topic about lamps where we discuss about a banker’s lamp, bedroom lamp, and halogen desk lamp. Notice how each of these headings have the keyword lamp in them? We will take each of these examples and put them into separate posts. Then add the corresponding links to each page. Here’s an example of how to link your pages together:

This is how the entire web is build, how search engines find pages and how people find content they are looking. Though, what you see above is only our website which is still isolated from the rest of the web. To allow search engines to find our website with these pages you need links from the rest of the web, which is where SEO and other strategies come into play. As mentioned in the beginning, be sure to read 8 Ways To Get Your New Website Listed In Search Engines.

The Effect It Has On Your Internet Business?
By including more profitable keywords in your website will lead to having more pages with more content. It is why the term, Content Is King is very true on the web. Ultimately with more quality content will attract more links from the web leading to greater organic traffic from search engines and other websites. Use this traffic to capture leads and your end result is to convert them into profits.

Tyrone Shum
Profitable Keyword Hunter