Hi it’s Tyrone from Tyroneshum.com. Firstly, a big big thank you for coming onto the site and also participating in the challenge and also leaving your feedback and showing the support both Pat and I have been extremely, extremely overwhelmed for this and was so, so happy for you to be there to be there watching us and learning from us as well. So, hopefully what we do will provide you some really, really good value on everything that we do.

All right, so as I said I’ve brought probably what I wanted to share with you today exactly how I go about searching for a niche market and also what market I’ve chosen as well so that way you can see what’s going on. I did have a little bit of a headstart in front of Pat on Monday. Pat was telling me he hadn’t started until probably Tuesday or Wednesday to choose his market where I already had chosen that, or actually my team had chosen that for me and done the research already on Monday so I was up and ready to go. At the moment, I’m currently getting the articles currently produced and we’re getting the website completed. It’s almost finished in its development stage but I’ll show you that in another tutorial.

What I want to share with you today is exactly how I went about or how we went about looking for market in the niche topic that we’ve chosen. So let’s start first. The first thing we’ve done is…we’ll go through and actually look at how we go about it. First thing is we go through and go to Clickbank to find a particular product and that particular product will help us determine whether or not we can go into that market. I know that there’s usually different ways to go about searching your niche market. You can choose it based on your passions, you can choose it based on what things you don’t like, something similar to what Pat’s done. What we’ve done is we’ve just gone directly on Clickbank and just looked at different topics that are available there and decided based on those topics which ones we’re interested in going to and we’ll jump into those.

I can also share with you as well, we based our strategy a little bit very similar to Adam Short’s Niche Profit Classroom so as it’s very simple and his strategy’s quite simple as well, so we’ve just taken that on board and start to implement it as well. All right so the first thing is go to Clickbank and simply click on Marketplace over here. What I usually do is once we’ve gone in the Marketplace, I’ll click on the Advanced Search here too. Once I’ve clicked into Advanced Search, what you’ll find is there’s going to be a lot more categories and also a lot more detail fields you can fill in. The reason why I don’t just jump straight into the Marketplace to find a product straightaway is because I want to filter it straightaway so I don’t have to go through all those products because there are thousands and millions of products inside Clickbank.

I don’t usually type in the keyword, not that I need to but the most important thing is to determine the Category that I want to go into and there are few categories here which makes it very easy. The category that we chose and jumped into was Parenting and Families because the virtual assistants, my virtual assistants are actually very interested in that topic so I said just choose the topic that you’re interested in and basically go from there. So we’ve chosen Parenting and Families and then make sure we also choose a Gravity. We chose a gravity that was greater than 7. The reason why we’ve chosen gravity greater than 7 is because it goes to show that our product is actually selling and affiliates are selling products. Anything above 7 means that the product is going to sell and you don’t want to go for anything less than 7. Zero basically means that the product doesn’t sell and just sits there and no one else is promoting it so anything above 7 is great.

So we’ll click Search and then from here onwards, you’ll be populated with few products that are available in Clickbank and showing right here now there are 13 products in the Parenting that have gravity greater than 7. So I’ll just scroll down…okay we didn’t choose this first product because we were not interested in talking about pregnancy but what we did choose was “Plan your baby boy or girl” which had a gravity greater than 7 which is around 31.32. From there, what we did was we took the keywords that we saw in the description and what it could be targeting and it seems like the keywords here were “baby gender planning”. All right so now that we’ve chosen the product that we want to sale which provides quite a high sale, it says here the highest payout commission here of $47/sale in $17 one-time offer which means that it’s showing it’s selling for about $30. I didn’t really say look choose the one that was highest paying but basically we chose something that was reasonable and something with a reasonable high payout is good as well and that’s how we go about choosing a product, okay. And also, choose a product that you’re interested in as well that potentially may have a market. So once we’ve chosen that, we’ll just highlight “baby gender planning” and what we do next is to jump into Google Adwords tool and you can find the Google Adwords tool directly through Google search and once you’ve gone there, you’ll be taken straight to this page. I’m still using the old Google Keyword Tool right in front of me. There is an option to use the new one but the old one I think works better and provide you the results a lot faster and quicker too. So what we’ll do is we’ll go right here, enter one keyword and phrase per line and I’ll put in baby gender planning. So I’ll click there and it’ll pop up with the list of results down below.

What we want to find is anything with Global Monthly Search Volume of 100,000 above which would be basically the terms which we’re going to be choosing from. Anything below, you don’t get very much traffic from that way, anything above 100,000 there’s potentially traffic from people searching for it. So that’s the first thing we get to do, it’s to determine which keyword that we want to optimize for and use for our domain name and also what we want to write our site will be all about. And what we found is there are “gender predictor”, “gender prediction”…one thing I just want to mention is don’t choose anything that has “free” or like a calculator or anything of that because people usually just want those things for free. Ultimately, what we want to look for are…keywords that are going to be money-making keywords and this is what I’ll talk about in short moment as well and how we chose this. So “gender prediction” is something that’s above a 100,000 and we ended up coming on this or using this particular word was because “gender prediction” had a broad keyword search of 135,000 and we’re going to be targeting at “baby predictions”. So I’ll go here and I’ll type in gender predictions. Okay so we chose baby gender predictions, so gender predictions and when we did a little bit of research with gender predictions in Google, so I’ll just copy this and jump into Google, this is the part where you’ll be finding out about a competition to see what’s going to be or how many websites are competing for this keyword term. So I’ll put this in quotations basically to see how many people searching this. So as you can see the gender predictions, it shows that there are actually 7,190 results and what I also see as well is based on these results search, I’ll go through and have a look at each individual website. And one thing I just want to mention as well is to install a plugin called SEOQuake. This plugin here allows you to determine straightaway just at a glance what the PR of each site is.

Now I understand that Pat has Market Samurai which I also do have as well. I don’t…I haven’t used Market Samurai in this instance because I wanted to actually show you the free method of how to do it without having to purchase Market Samurai. So basically what we’ve done is that we’ve done gender predictions and displayed 7,190 results. If you’ve got SEOQuake installed which is over down here, you’ll that it’s active which should bring up these little things that says here PR4, PR4, PR3, PR3, PR3, etc. Now, what I’d do is I’ll add up all these ones…okay 2, 3, 4, 3, etc and just basically add those all together and that should give you an average and that average number you go to divide it by ten or how many lists you got in there. What I found was when I added all these up, it gave a number over 3 which meant if it’s got a PR3 and above, it’s quite hard to actually to optimize for and get yourself ranked on search engine so therefore this particular term “gender predictions” is already in itself quite competitive and that’s kind of market you want to try to avoid. You want to try and find websites that have 0, 1, 2 at most and when you add them up, it should be between a figure of 0 to about 2 to 2.5 PR. Anything more than that, you’ll probably just want to keep away from. Okay, so that’s basically how we did that.

Now after testing a few more keywords which I won’t go through in this step and process exactly how we did that in detail but I’ve gone through which ones and we actually came across “baby predictions” and what you’ll see here, it came up with 2, 3, 3, 2, 0, 0, 0, n/a, n/a, 0 so it was looking good. And I’ll show you exactly what happened, this is the thing when I got my virtual assistants to do research on the markets, I asked them to come up with top 10 markets that have those results.

All right so in front of me, the one that we chose based on all these different markets that we did research on was “baby predictions” and after adding all those numbers up, it actually came up to 0.7 which was a very, very good number for the average PRs that we totaled up together. And also these were the other markets that we did research on as well — Health and Fitness, Home and Garden, etc. and out of most of them just had a good result. The reason why is because it said good here and also excellent. But basically those two markets that we could have jumped into, one was Celiac Recipes which is on Cooking, Food, Wine and Special Diet or Parenting and Families which was baby predictions and that’s how we came about searching all that and putting all that together. All right so the next thing that I want to show you right now is how we found whether or not the market is good. So I’ll jump over right now.

There’s this thing called the MoneyWord Matrix. And what it is, is all you have to do is simply just run the searches which is basically what I’ve shown you and plug in those numbers. Once you plug in those numbers, you’ll see whether or not it’s a good keyword, or excellent keyword, or fair or poor keyword. Based on the results that we’ve found, I want to show you right now. Let’s say for example “baby predictions”, it had 11,100 results and we’ll jump back to and run the keyword results, it was between 10,000-20,000 so therefore it’s in the column right there now. Then the next thing is to look at the monthly volume searches. Based on the global monthly volume searches, we got 40,500 to display so if you look at that, it’s basically the monthly volume searches was more than a thousand which is a good thing and therefore that word, or that keyword is actually good. So that’s what you want to be able to find. If you can find that kind of keyword or that kind of market, then you already got yourself a good start and that’s how we determined this here to be good. All right so what happened was we did some research and babypredictions as a domain name is not available, but we are able to get mybabypredictions.com which is available. So that’s what we’ve done it’s that we’ve chosen this one, the website’s being setup in WordPress and the next steps is to basically fill this with content and start our search engine optimization process.

All right, I hope that goes through and explains to you how I went through that process and how we determined all of the markets that who are going to get into and finally came to this one market. If you have any further questions, feel free to ask. I hope now that you can see how Pat’s strategy and my strategy is going to be…you know, quite competitive and also challenging. I’m quite excited to share this all with you because we’re going to see some really good results very soon. I should also mention too it’s that everything that has been done so far has been outsourced to my virtual assistants and my team of yeah, programmers as well so they’ve been doing this as well for me. All I’ve been doing is just making sure and overlooking whole process.

All right, any feedback, comments, anything you want to share with me, just feel free to leave it down below and I’d love to see how things are going. If you’re participating in our challenge, also share with us how you’re going as well and we’ll keep track of what’s going on. Anyway, that’s it for me today. My name is Tyrone Shum, so I’ll talk to you soon. Thanks very much and have a great day. Bye for now!

Hi, it’s Tyrone from Tyroneshum.com. In today’s video tutorial, I’m going to be answering a question from one of my subscribers and they ask me what is the best teleconferencing service or webinar service that I use.

Now, there are two of them that I recommend to use. The first one that I recommend is Calliflower and the second one is GoToWebinar. I’ll show you in this video inside exactly the two differences or the main differences between both of them.

So let’s firstly jump over to Calliflower right here. You’ll see Calliflower, it’s quite easy to spell. It’s Calliflower.com. Calliflower, I specifically use it just for teleconferencing services. It’s like as though I have a hall meeting room or lecture room where I can just hear the audio and I can hear people raise their hand and also speak to me in the teleconferencing service. I use this specifically for all the members inside my mastermind group so if I have say 50 people who are interested in attending the call and have questions to ask me, they are able to log in to the service for free using Skype and basically be able to raise their hand and ask me any question they want or be able to convert with me in a conversation.

Now, this does cost a little bit of money per month. It’s about $50 per month to be able to use this software or this tool online but it is well, well worth it because you can host up to I think 200 people inside teleconference all at one time. The beauty about this is that you can manage everyone all inside the control panel. So let me just log in just to show you what it looks like in the sample of how my solution works.

All right so if you have a look inside Calliflower, what you’ll find is that this is my Call Dashboard and whenever a meeting starts, there’s a scheduled meeting with the scheduled time. When you scroll down to the bottom here, what you’ll see is there are confirmed participants and if you come down to here where it says “Participants on the call”, when we’re on the live call, I’ll be able to see participants participating in the call. Usually, at the top of each participant’s name, it has the call button and also raise hand button. If the person has raised a hand, I’ll usually mute their line and they’ll be able to speak to me.

This is how a teleconferencing service works within my teleconferencing area and this is really powerful when you’re holding a teleconference between multiple people because people are going to be able to listen to you ]at the same time and communicate with you while you’re talking to and answering questions to your students. So that’s the software and the tool that I use to do and hold my teleconferencing services which is Calliflower.

The next one that I want to show you is GoToWebinar. GoToWebinar is slightly different to a teleconferencing service. The powerful thing about this particular tool is that it allows you to have same again, hundreds of people to be able to log in at the same time. But instead of just being in audio, you’ll actually see a visual presentation. What you could do is to be able to capture what you’re currently doing in a presentation way and be able to broadcast it out to numerous people who are on the webinar and be able to see what’s going on.

Just imagine or picture yourself in a lecture hall within a University kind of setting and you’ve got a one board or one slideshow presentation at the beginning and you’ve got someone running through that presentation and you’ll hear them talk about through their notes and presenting as well. GoToWebinar is all like that and it’s just all online. Same thing again, it doesn’t cost a little bit money to buy this but once you have this setup, this GoToWebinar is very, very powerful and it allows you to record everything that you do. Furthermore, if you’re like me as online Internet marketer, once you recorded these, you can put these webinars into product which you can sell later on down the track.

Sometimes you can sell these products anywhere between $97 up to $200, $300 per product as long as you have the right material and it’s got the right wordings.

So this is the next software that I use and it’s very, very powerful. Once again, it’s something that would be able to create and generate nice presentations for you online inside the Internet web-based setting.

All right, those are the two pieces of software that I recommend to use and this is in answer to a question from one of my subscribers and I hope that it helped you to give you a clear idea of how to go about holding teleconferences or webinars online. In my opinion, these are one of the cheapest or the most affordable solutions online for teleconferences. All right, if you have any feedback or any questions or comments, simply leave them down below. I love you to share this on Twitter and also FaceBook as well. If you can do that right now, that’d be great. Hopefully, if you’ve got further questions, I’ll be able to answer them in the next few videos.

So stay tuned for the next tools that I’ll be sharing with you as well. Well, that’s it for today. My name is Tyrone from Tyroneshum.com. Have a great day and I’ll catch you in the next video.

Hi it’s Tyrone from Tyroneshum.com. I wanted to share with you something that’s really exciting and I’m really, really pleased to be doing. Pat Flynn from Smart Passive Income and I are going to be doing a little friendly little challenge where we’re going to be putting together some niche websites and we’re going to be posting all about our little journey about creating these little niche websites. Basically, this little challenge that we’re going to be doing is we’re going to be starting from scratch, so absolutely zero, nothing. And, what we’re going to try to do is we’re going to specifically find some niche areas or niche markets and create these websites to be able to generate and monetize and make income from them, passive income that we’re talking about.

And, both Pat and I have had a little discussion behind the scene, just a chat to find out exactly what kind of guidelines and strategies we’re going to implement as well. So, what I’m going to show you right now is firstly, how are we going to implement this, what we’re going to provide for you so that you’ll see behind the scenes kind of things, and then lastly, what are the results that’s going to be as well. So the first thing is the guidelines. There’s pretty much no colons in place to be honest, there’s only one thing that we’re going to test it by — it’s that we’re not going to use advertising, paid advertising to generate traffic, anything else we’re just going to implement our strategies that we know of, on how to implement niche websites or create niche websites and profit from them. So it could be anything from starting on generating traffic from Google search engines, we could use it from generating traffic from posting ads at the University, things like that. We’re going to be as creative as possible. So basically that’s what our strategy and technical guidelines are. As long as we just put things up that are not going to require us to spend any money on paid advertising, and we’re going to generate organically and traffic free from the search engines. That’s what we’re going to be doing. So that’s the first thing.

The second thing is the strategy: how are we going to do this? And, what we’re going to do? Well, both Pat and I have slightly different strategy which if you hop onto his blog, Pat’s going to explain to you his strategy so I’ll save that for him and to find out more about it, just simply go to SmartPassiveIncome.com and you’ll see right on his blog exactly how he’s going to implement it. Whereas, I’m going to share with you my strategy right now which is the exciting part because it’s slightly different to Pat, but essentially we’re going to try to achieve the same goal which is to achieve passive income from niche marketing website. All right so, first things first. What I planned to do is that I’m going to be doing some niche research and certain markets and then from there, I’m going to be selecting some affiliate products to promote. So that’s the first aspect.

The second aspect is I’m going to go ahead and build a WordPress website and from that WordPress website, I’m going to drive plenty of traffic in that particular niche to the website. And, I’m going to build a database from this so I’m going to get them to opt-in and once they’ve opt-in, they have to go through our follow-up process where over four to five emails or so, I’ll be giving them plenty information about that particular niche. From there onwards, I’m going to promote to them the affiliate products that I’ve selected and chosen. And then hopefully by then I’ve built up relationship with them, they’ll be interested in buying.

That’s basically the whole concept and strategy behind it. How I’m going to promote and get traffic through there is something that I’m going to be testing and playing around with and I’ll share with you intermediate results and also what I’m planning to do over the next few weeks. This is going to probably happen over a period 6 to 12 months that we’re going to be doing this little challenge over and every month we’re going to provide you an update of what our results are, how much we’re earning, what kind of traffic we’re getting, our strategies, what’s working, what’s not working, etc. So that’s basically how we’re going to go and play around with this challenge.

And, at the end of this challenge which we have yet to decide what the price is, we’re going to probably also want to encourage you to follow us and keep us accountable. That’s really the reason why we want to do this little challenge is to share with you exactly what we’re doing, how we’re doing and be as transparent as possible. And, we’re going to even tell you the niche that we’re going to get into. So, this I hope would be able to benefit for you and also at the same time, we’ll make some money along the side as well so it’s a bit of fun.

All right so that’s basically what I wanted to share with you today. I’m really excited as you can probably see, and I’m going to get started very soon. One other thing that’s going to make…or biggest difference between Pat and myself is that I’m going to be using or staff to be able to implement these niche sites. So, from the start of creating a WordPress blog, to writing articles and those kind of things whereas Pat has informed me that he’s just going to do it himself. I think we’re going to see some interesting results from that and we’ll really see what happens. But I just want to give audiences like yourself, you particularly the viewer to be able to see what kind of results we can achieve with different things. You can even put that on us, it’s open for us for you to do.

All right anyway, that’s it for me today. I hope you can really see what’s going to happen, we’re going to keep you up to date on what’s going on. And plus I’m still going to provide you plently of great tips and videos and tutorials as well and I love you to continue to follow us on there. Any comments, any feedback, anything that you want to try to make this better to make this challenge really exciting. Just put it down on the comment section below and I’d love to hear about it and I can’t wait to see what happens.

So have a great day, I’ll talk to you soon. It’s Tyrone from Tyroneshum.com, bye for now.

West: Okay folks, welcome to the call today and I’ve got Tyrone Shum on the call which I’m really excited about. Welcome Tyrone!

Tyrone: Thanks West, thanks for having me on the call today.

West: Now, the reason why I got Tyrone on the call today is because one, he’s making some serious lifts and downs in the outsourcing arena and that’s actually in the area where I’ve talked to people in the past how to find people online and have people work for them. Having discovered Tyrone’s work, I’ve actually learned a hell of a lot in Tyrone as well and I think what he has to offer has kind of enhanced what the old literature on outsourcing and automation has been all about. Today we wanted to talk about creating a lifestyle business rather than just an Internet business and maybe focus on some of the things that you can automate. This call will be ended to people who are looking to get into it but also it will add some value to people who already currently are doing it and looking at streamlining their processes. So Tyrone just give us a really quick piece for people who have known or heard of you before, a really quick rundown on your story and how you come to be where you are.

Tyrone: Cool. All right well, quick story was I’m from Sydney Australia. I started back in 2005 with my own first Internet-based business in Dragonboating. It’s just an E-commerce-based store and we had exclusive distribution of Dragonboat products all across Australia. For people who don’t know what a Dragonboat is, it’s where 20 people sits inside boat with paddles and just paddle down and race against each other. It happens pretty much every Chinese New Year and monthly all across Australia and these events are very big with a very, very tight niche there so if you haven’t done it before, hop in and test it out. I’m pretty sure it’s one of local talent here in Australia otherwise, it’s pretty sure it’s also big over in the U.S. and Europe as well. That was my business which I’ve sold and I started Internet marketing or Internet-based businesses after doing that as well just for my experience but prior to that time before I jump into starting my own blog and membership site and got into lot more details about teaching outsourcing people, I was struggling inside the Dragonboat business. As it was successfully making a six-figure income, I was working 60+ hours a week and because of that, I had to try and find a way to get out of it. I knew it because the Dragonboat business was a system and it was just something that I could easily outsource and find people to run it. When I did discover Tim Ferriss’ 4-Hour Work Week, that led me to look at strategizing my business and turn it into automated business so that I could outsource work as little as I can. It broke that business down from about 60 hours a week when I was working it down to about 10 hours a week. What I had done was outsource a lot of customer support which is taking a majority of my time, handling and dealing with all the sales inquiries and also packing and dispatching all the paddles across.

West: So the foundations were already there Tyrone and you were pretty good at this.

Tyrone: I was recently good at this. I was making a decent figure from my business and also having everything running but I was the one working, doing all the work but when I start to automate it and get it outsourced, I realized wow, how much of the time saving and leverage I could do for myself. That’s where I decided okay, people are asking me how do I do it and how do I set it up so I decided to teach people. I sold the Dragonboat business and started teaching people about outsourcing this as where I’ve really focused on where my passion in.

West: Wow, I guess that’s one of the first lessons already on the call. It’s basically you’ve listened to what people want and decided that it was a need and you catered to that need. You did create something in and tried to flag it to whoever. It’s definitely a demand there so tell us about the transition Tyrone from your Dragonboat business to applying outsourcing to your online businesses. So now you run a blog as well and you’ve got some other online ventures as the Dragonboat at the time.

Tyrone: Yup, well what I did was as I have little bit more time on my hands, I am working only 10 hours a week, I wanted to fill it up with something more interesting and more exciting as much as I design my lifestyle around that and have lot more freetime. I thought it’ll be fun to actually teach people as well and get into blogging because I wanted to share with people what I do as well. Interestingly enough, when I started sharing about these things, that’s when I started getting people subscribing to my blog and also checking it out, reading and following what I was doing. Then that’s where I created and got the demand for people for me to create the course Mass Outsource Mastermind which is teaching people to outsource their business and automate it and live the 4-Hour Work Week if you choose to decide that you want it. That’s where I really started it off from and then from there, I’ve grown my subscribers and readership between to about anywhere around 5,000+ subscribers at the moment and what I’ve noticed as well is I decided to implement few different systems like affiliate marketing and doing a lot of stuffs like that and been getting a lot of huge success with that as well. There are a lot of things that I’ve done but a lot of them are automated and all my virtual team basically once I’ve done a content production, it goes straight through to them and they post it for me, and have all these systems automated and distribute it for me and so forth and manage my blog.

West: Great, fantastic. Let’s sort of start from the beginning Tyrone, if someone’s looking at making the transition to outsourcing or maybe they sort of started or dabbled into it, what’s the first kind of strategic thing should I be doing or what kind of things should I be doing in order to look at a foundation for their new reenergized business that works hopefully without them?

Tyrone: Yeah, well first thing I learned just from experience. I’m going to talk about from my experience for this was that I wish I outsourced from the beginning before I even started the business. I realized at the beginning yes, some people may be starting out and they go, “Okay, I don’t have much cash and bit strapped to invest money into hiring people…” but it’s actually more work investment because what happens is it speeds up the process and it can grow your business much faster.

West: It’s a huge mistake isn’t it? Look, I’m going to admit that I’m guilty of that as well.

Tyrone: Don’t worry…

West: And, a lot of the people that I talk to now come to me and they say, “West, I’d like to start right now but I’ve been going for so long. I don’t know what to outsource and I don’t know where to start.” They just keep spending their time on small things…

Tyrone: And doing it all themselves.

West: Yeah, just trying to save a couple of hundred bucks and it’s cost them thousands.

Tyrone: Exactly, I’ll give you an example. When I first started the Dragonboat business, I thought I’ll just spend my time to creating the website and I actually dealt in program to PHP and even my background I used in Computer Science, I graduated Computer Science degree in UNSW. I did have the technical knowledge but the thing was it’s never ending. When I started creating the Dragonboat website, upload it and set it all up and things like that, I end up spending all my time doing all the technical side of things and I didn’t focus much on generating income from the business so that helped me back for good 3 to 4 months or so because all I was doing is developing the website, getting it out there and just trying to make it work. Whereas when I decide to hire someone who’s a programmer full-time, you can imagine that it only took him about a week to do the whole thing that I could do. I’m not an expert at PHP programming or computer, website building, WordPress and all that, I have the knowledge but I’m not an expert. Obviously, it took me about 3 to 4 months to learn and also to do it, whereas this programmer I hired, it took him a week. So imagine the time that I could have saved over those 3 months where those 3 months, I could have been spending the time and generating additional income, sales and so forth and outsource it. It cost me currently still $500 a month full-time for a programmer and I could have made easily $10-20,000 within a month just from selling products and so forth.

West: Exactly.

Tyrone: That was the biggest, biggest mistake I learned was to do it all myself and the first thing I usually topped with “outsource first” is if you’re running an online business, do all the technical stuff and get that all outsourced. If you decide to create a website or blog, just get it outsourced first, find someone to work for you even part-time just to setup your blog, setup your website. Even if you look at my blog right now, the Tyroneshum.com, I didn’t do any of that. I got someone to design the graphics, build it and put it all together. I did some and taught changes that I like but I didn’t physically go in there and program them myself. That was all completed within about 2 weeks so it’s pretty quick.

West: Well, I have to say pretty similar story with me Tyrone is that if you look at the history of my blog, it actually stood very static and very simple for about 3 or 4 years.

Tyrone: I think I noticed that.

West: Yeah, until I decided to get a full-time guy and just within 2 weeks, it was transformed and it looks fantastic that is something I couldn’t have done. The other point that I wanted to ask you is that people have said you know, “If I hire someone full-time, I don’t have enough work for them. That’s a big problem to me because I don’t want to always be feeling like I always have to be on someone’s back.” I don’t know about you but in my experience, when someone comes on board, there’s always stuff to do. Isn’t it?

Tyrone: Definitely, you may think that there’s not enough stuff to do. Well what I usually do is I firstly start off maybe if you feel that there’s not enough stuff to do, get the things that you think that you’re currently doing is non-productive. As I said at the beginning, website development, programming, handling customer support, those were the things that I outsource first to my full-time programmers and also my virtual assistants. Even just by doing that, you’ll realize that it does take a lot of time even though you may think that it only take me 2 hours a day to do all that, but when you get it outsourced, it does free up that time. Then, once they’ve learned those systems you’ve got them in place, and you feel that they’re completing it say, instead of 40 hours a week or they’re probably doing it 10 hours a week then those 30 hours a week, you could give them a full training course as a turn-key solution. I’ve given one of mine to do turn-key solution to do affiliate marketing for me. From there, she’ll go out and do the research, compile the content and send it over to my programmer who’ll compile the website for her, and then once it’s done she’ll setup all the rest of the systems to be able to promote and market other people’s products. I’ve made commissions through that, and I didn’t have to do any of the work to implement it and she did all the work as well.

West: So at the very basic, they can just pay their own wage from doing what you tell them to do.

Tyrone: That’s right, exactly. And, that in itself is already enough to cover for themselves. If you can imagine just hiring them for say, $300, $400 a month, then they’re making that minimum $400 a month plus doing the work you’re giving them on top of that, you’re actually on the surface. It’s uncommon for people not to be able to make money just from having someone doing the work because instead of you doing it, you’re getting someone else to do it, so that’s the power of outsourcing.

West: One other thing is you can leverage them. I mean if these people are paying themselves off, you can grow and you can grow quickly it’s not going to be a big drain on your cashflow.

Tyrone: Exactly, so that’s the biggest thing I recommend. Start finding someone at the beginning even though if you feel that you can’t do it, just borrow some money at the beginning just to start even. I’m pretty sure you’ve got at least 3-400 bucks just to put aside for hiring someone for the first month or two anyway. That’s how I found where I would probably recommend doing in starting at first anyway.

West: Absolutely. The other point I wanted to ask you Tyrone is you mentioned the word “turn-key” solution before and that concept that I think is pretty awesome because it basically doesn’t involve you and you can do whatever you want but intentionally when we explore this part, this is where you sat down, looked at the concept that makes money, put together a strategy, put together the tasks that they have to do, so you do the conceptual work and the brain, mastermind behind it. Then, you just basically give it to them on a platter and they just do their thing. Is that it?

Tyrone: Exactly. Well, it counts back down to 80/20 principle which is the Prieto’s Law where you should be spending at most 20% of your time to be able to think and create those concepts and strategies and once they put it together, let them do the 80% of the work which is where the Prieto’s Law comes in. Which allows us to be able to go okay, we’re just here as being the knowledge thinkers and the people who create these ideas and then all they’re doing is doing the action or taking action on completing the work for the things we’ve done.

West: That’s pretty cool coming from a tech guy! This is a revelation to me from someone who studied Computer Science.

Tyrone: Well, I’ll be honest with you. When I was in UNSW, I didn’t pay too much attention in the Computer Science classes. All my lectures that I did or I went, I did one in Physical Education which I love about health and sport, and the rest of them are Management subjects that I did. I did Business Management as one of my lectures and also one in franchising, and also I did another one in Human Resources Management as well. So those are the subjects that I’ve topped and got lots of distinctions in taking those. Whereas in my Computer Science subjects and computer programming, probably I got passes and stuff like that. You can imagine where my passions were and where I think I had something enough from.

West: Absolutely. So when are we going to see some bodybuilding pics of you on your blog Tyrone?

Tyrone: I don’t know about that one. I was even thinking about it actually, I was thinking, “Showtime: Bodybuilding with Tyrone Shum”

West: Wow, you can tell of anything with anything about these days aren’t you?

Tyrone: I don’t know, it’s been too revealing by request.

West: Fair enough, fair enough. I completely understand. So moving back to the automation and creating a lifestyle business. I wanted to talk now about some tools that you use because you’ve just made a post I’ve noticed on your blog and for people who haven’t seen it yet, go and check out the videos. Also, you’ve sent a broadcast email that has pretty much the links to all the tools that you use, but in this call if people haven’t read the blog or the email yet, let’s chat some of your private tools that you use in your business, for your staff, and things that really work that really completely free up your time and possible a worthy investment in taking on. I’ll share some of mine later if there’s time.

Tyrone: The first tool that I use pretty much on a daily basis just to check out and also to manage the team and making sure that things are running is the project management system. The project management system is key to any business and the system that I use is called ActiveCollab. You can buy that once-off or you can pay a monthly fee. It’s $400-$500…

West: 400 something. Yeah.

Tyrone: Yeah, $400 something for one-off license. You can install it on your server and maintain and keep it all for you so all your content are protected and so forth. But the key behind that system is that it allows not just one but multiple people to be able to login to the system and check out the projects that you have there. You can upload all like hundreds of hundreds of projects in there if you have that many running at the same time, and you have multiple staff managing, running and completing tasks. What I like about the project management system is that they’ve got Milestones in there, you can setup Tickets, you can also setup Discussion in there, you can also setup checklists so they can follow step by step on what needs to be done. As I said at the beginning, we’re really the thinkers and knowledge-processing people behind all this. So if you’ve setup your projects step by step and have them correctly trained in there with all the systems in place and the videos inside it, they can easily just hop in there, follow the systems and just do their work and complete the tasks.

West: Yeah, absolutely because I was actually watching some of the videos in Tyrone’s course which is fantastic course in the zone right? If you get a chance, definitely you check it out. One area, you put the passwords in and the logins so they don’t have to ask you for that and you put in all your training videos which you can use Jing Project to shoot free style or Camtasia if you want to do it more elaborated or in Mac you use Screenflow. Once you’ve done the work once, you know whoever you hire can just come in, log in, watch and off you go.

Tyrone: Absolutely. That’s what I found as being the most key and the crucial component of running an automated business. Without that, I can’t imagine myself being able to email them and having to communicate with a system like Google Docs or something like that. It just centralizes everything. I’ve had numerous members ask me “How did you manage to let them and feel free to access all your logins and so forth?” I think the thing is you just got to put trust into these people at the beginning. You get to also see where you’re going to hire. The people I hire is mostly directly from the Philippines, and they’re very loyal, very honest type of people and very, very hardworking type of people. So far in my experience, I’ve been very lucky and fortunate that they haven’t done anything that has been dishonest or wrong to my business that’s why I trust them 100% or 200% in my business. That’s why all my login information, private data, everything is all inside the system so that they don’t have to come back to me and ask me “Tyrone, can I get access to this, can I get access to that?” Otherwise, don’t want to just bug you down and delay a lot of your projects and moving forward to growing your business. Just want to add as well, one really good tool that I’ve been using a lot and also my virtual staff have been using is called LastPass. If you don’t want to store your information inside your project management system, you can use a software called LastPass which gives you access and also your staff access to the passwords on a secure server. If that’s something that you care for, you check that one out. It’s on LastPass.com

West: Awesome. I was going to say the same thing and haven’t had any problems with it. I think you’ve got to be smart with your hiring process. You’ve got to get them to jump through some hoops and you’ve got to test them.

Tyrone: Yep.

West: The people who come through for you, you’ve done the best that you can. If you blindly hire, then you know you’re asking for trouble.

Tyrone: Yeah exactly, you guarantee trouble. You just get to test them. Give them a run usually within the first two weeks or so, once you’ve hired someone you’ll know if they’re right for your business or not. If it’s not right, move on to the next one and just have to move on as quick as you can but once you’ve get them on board and they’re part of your team, nurture them, look after them, make sure you have lots of communication with them at the beginning, train them well and then just really give them lots of encouragement support. Everyday, when I get something back from them, I always thank them and say that they’re doing an excellent job and also that they’re doing excellent work. I always just compliment them and just give them a lot of encouragement and I find that they grow a lot faster and also they’re really committed to your business. That’s really a key-point I think.

West: And I find when you do that, because I give bonuses as well, they actually take more initiative and when you’re supposedly haven’t had time because you’re having a holiday and you haven’t had time throwing a few more things in the project management system, they’ve already done this and this. You’re like hey great job, keep it up!

Tyrone: Compliments always take you further so just remember they can never ever get to me in compliments. Always give them a good high-five, or just a nice compliment by saying thanks to them and keep up the great work always works.

West: Definitely. So tell us about how you kind of structured your week and possibly your interaction with your staff. I know Tyrone you have many interests outside of the Internet and I know you love what you do online but you also tell us before you’ve been bodybuilding, you like playing sport, you like going to places and experiencing new cultures that sorts of stuff and obviously you need time to do that. So tell us how you’ve managed to get that balance because many Internet marketers and people working online, they really don’t have that balance and it’s a skill and art itself.

Tyrone: Okay, let me just start off with I tried to stay healthy and as fit as possible and that’s something that it’s crucial to success because looking after yourself, eating right, training well and staying healthy basically by doing exercises is a key. I’m usually a pretty early bird type of person and I usually meet my gym buddy in the gym to train pretty early. I’m usually down by about 7 o’clock in the morning training for an hour and a bit. After I do that, that’s my first session just to get my energy levels up and really get started on my day. I’m kind of having bit cozy breakfast and I’m not doing much first thing in the morning. I’m kind of lazy around and watch a bit of TV and afterwards I probably hop on and start around 10 o’clock just to catch up with virtual staff to see what they’re doing. I hop on to the project management system and just look up and see what the progress is and if there’s anything that needs to be done urgently or they need to follow up, I’ll just save it if it’s been done and followed up. The majority of time, I don’t have to worry much because they do follow up all that for me and I just leave them on their hands.

West: So you inspect what you expect but you don’t get your hands dirty in the technical stuff. Beautiful.

Tyrone: Yep exactly, there’s no need for me to do that because that’s why you’re hiring them for. And, really most of my times I’ve spent time building relationships with people like yourself, and other Internet marketers, bloggers online and also I love to do interviews with people. Just really socialize with people to catch up and to see what things are going on. From there, onwards, I just produce content. It’s pretty flexible in my schedule, it’s not like rock-solid stuck in there where I have to go at 10 o’clock I get to do this, or 11 o’clock I have to do that. I only probably do that about 3-4 hours a day by choice that I wanted, because that’s what I enjoy doing. When you do something that you enjoy and you’re passionate about, it just becomes natural and you just have fun doing it. It does not feel like work for me, other people say that it’s work well for them it’s work. But for me, it’s just something that I love doing and I love helping people and I love teaching, I love sharing with people what I do. Then rest of the time we plan holidays. We plan to go to Bali in the next month or so, there’s a lot of things that we’ve got up and coming. Been just doing a lot of chilling out, catching on my hobbies that I enjoy doing as well.

West: Definitely because a launch especially is pretty time expensive isn’t it?

Tyrone: It is, it is. I think the things is you’ll put on the hard yards at the beginning and you make sure you have the systems in place. Once the systems are in place, it’s very easy for anyone to follow. For example, producing content from my blog, you might think that I do it everyday but I don’t. I spend probably once a month and I produce the content in bulk and just get it all done, and once it’s all done, I get my virtual assistants to get it posted for me on those days. I basically have a calendar which I put into place and that calendar lists out exactly which days I want these posts to be going on. All they do is they upload, produce the content and syndicate the content online for me and they manage the comments and so forth for me too.

West: I actually do the same thing with WordPress. There’s a scheduling tool where you basically you may get your guide as you schedule in the content. I’ve got content on my blog coming up until I think December this year.

Tyrone: Fantastic.

West: I don’t have to work on any more content until December this year if I walked away. That’s one of the automation tools that I really like but I’m sure there’s another ones that you use as well for marketing.

Tyrone: There is. There is something that I’m going to mention as well. It’s great to be able to use WordPress for scheduling for text posts and potential audio posts but for video posting it’s a little bit difficult because YouTube, Viddler haven’t had a scheduling tools. To overcome that, I use an online tool called TubeMogul and what I can do is I can upload and majority of my posts are videos so everything that you see is mostly in video online for my blog. I use TubeMogul and I upload all the videos up there but it doesn’t get sent out all on one day. It gets sent out on a scheduled time or scheduled date according to your calendar. That allows you to syndicate the content at the time or the date that you need it to be. If you use that tool, you can distribute to YouTube, Blip.tv, Vimeo, Viddler, all those big services, you can get the content out there distributed very quickly as well. It doesn’t cost anything, it’s free actually to that on a monthly basis as well. So that’s what I use to distribute content and have it syndicated out to lots of networks so people can check out the content too.

West: Sure. A great idea is to teach your virtual staff how to use the automated software so you name it on how to do it yourself.

Tyrone: Well yeah, I was going to say that as well. I’ve got the training materials and I’m not giving it if I haven’t already done it. I have already trained them how to do it, it’s already in the project management system. I’ve got if I remember correctly, 5-step process which they just follow step by step how to do; they take the content from the video site TubeMogul, click on the day to distribute it then after that they’ve got the audio file which they grabbed from Amazon for me. The transcript sorry, was previously done because that’s something that they have to do and they just schedule the post for me. Once it’s done they manage the content posting for me. Actually that post that you just saw that came out that was really scheduled previously and I forgot that I’ve done that and you saw it. Thanks for reminding.

West: No, it’s great when you log into your own blog and there’s new content up there and you’ve completely forgotten about.

Tyrone: It can be a problem actually sometimes because you go, “I thought I did that 6 months ago.”

West: Yeah but it’s definitely a good sign that what you’re doing is automated and you know, you’re free to live your life out however you want and you’re pretty comfortable that it’s going to carry on. Those are really good tools Tyrone and you can plug the same content for articles, with article distribution with lots of article distribution software, and there’s lots of automated article rewriting software particularly because Google and other sites tend to penalize duplicate content so you want to give it a different spin. I like to get my virtual staff to use the automated software and just check it, give it a human flavor so for me, English is important when hiring someone. For the most part of the Philippines, I found that English are pretty good but there are obviously people who specialize in it more than sort of the college graduates which Tyrone recommends staying away. I’m nothing against college graduates, we’re all college graduate ones but if you’re looking for fast results, you don’t want to be de-experienced for those college grads. You want them who’ve already had their experiences before they come working for you.

Tyrone: It saves you time to retrain them again because if they’re fresh out of college, you’ll spend a lot more time training them than someone who’s already had bit of experience and also who’ve worked in a workforce situation. They already know what a schedule’s like whereas with a college grad they might be going “It’s my life and I can do whatever I want.” so sometimes work is not getting done properly and that’s the reason why.

West: Then there are some online PHP type of automation programs that I’m seeing like for example the pop-up on Tyrone’s page and the “invite your friends” sort of viral invites, all these tools kind of save you tons of time doing it automatically. If you were to email each of that people and ask them to invite a friend, that would just take you ages but there are tools that we have at a disposal that we could just give to our developers for example just to implement and it’s all automated.

Tyrone: And that’s the beautiful thing. A lot of things here because WordPress is such a widely used system out there, they’ve got so many free plugins that you can just install, get it up and running straightaway. For example the TweetMeme plugin and the FaceBook share button, and also all these other excellent tools out there, it just automates everything for you. So as soon as a blog post comes up online, it automatically tweets onto your Twitter account, sends it to your FaceBook and you don’t have to physically have someone there posting it. Actually talking about that as well, what you need to do before you do hire someone as a tip to let you know how to streamline and get automation much faster, is look at the systems you currently have in place and see what you can automate with the technology and system without having to hire someone to do it first. If you can do that, it would also save you ample amount of time getting people to do. That’s what I think I also learn as well was with my Dragonboat business. There’s a lot of manual processing that I used to do until I got someone to program and create a software and automate it, it just blew my away that I could automatically send invoices to people without me doing it myself.

West: And one other program brings to mind Tyrone is a Macro program where basically you can automate any tasks down on a computer. Correct me if I’m wrong Tyrone but it remembers sort of the pixel that the cursor is on the screen. It clicks in sequence that the sequence teaches you to click. Anything that you have done online, you can schedule and it can remember the cursor clicks. It’s basically anything that you do online can be automated to a certain extent. Obviously I always have someone to check it later, you know if you’re using it to paste stuff, if you’re pasting it for $10,000 extra that’s going to cost you so you’re not going to do that. Sort of things like that.

Tyrone: Yeah I think if you can actually implement something like that, like Macros and so forth, those things will really, really save you a lot of time. Imagine if you sat there and you got someone to click through there 10 hours a day just clicking through to post articles and so forth that you can have a system to do that automatically for you. Wow, you could have saved yourself a lot of money too.

West: Absolutely, one of the things I’ve just done recently is I bought an extra computer. I don’t ever intend to use it. It’s used for 2 things, it’s used for automating tasks that I don’t want happening on my working computer and it’s also used when my virtual staff need to login remotely. If I have a big video that I get edited or big video file, on my end I don’t want to upload 2GB DVD video so I have my video on my computer and they basically edit and upload it from there. I give them access, I teach them how to do it and that computer is pretty much for my virtual staff to login once they had problems with getting in cPanel from their IP. When their IP is having problem with getting blocked from my webhost, we just go through all these hassle and I’m going to login to cPanel from here. By the way I use Teamviewer and LogMeIn for that, both free software that work fantastic. Teamviewer if it’s only a one-off login, LogMeIn if you want to get permanent access and they can just login whenever they want. The only catch is you have to leave your computer on all the time, obviously you’ll not get access to a computer that’s switched off.

Tyrone: Of course, that’s a really good idea. That’s something new that I just learned from you today. Actually that’s not bad to setup a separate computer to do this specific type of stuff. Yeah, if you can give them to click through and do that for you, you can just leave the computer on but obviously if you’re traveling, you won’t be able to do that too often.

West: Yeah, the thing is if you need to access anything while you’re traveling, I just use my iPhone. I have a Teamviewer app on my iPhone and LogMeIn in that and I can access my computer from wherever I am on the world. It’s beautifully on the iPhone and you can check on them if you want to as well so it’s something that’s kind of worked for me and it’s good little thing that I just thought I have implemented.

Tyrone: That sounds interesting and kind of give it a shot but whenever I travel anyway, I don’t usually take any technology stuff with me.

West: Well, that’s fine, I mean obviously you put on your computer only with what’s relevant on the virtual staff. One other thing I wanted to mention just before we wrap up because it’s been pretty content-packed call, is the fact that Tyrone before we actually we went live, we were actually talking about implementation. You’ve heard a lot of good things on the call today. What Tyrone does because he tends to forget what he’s learned on a call or calls so he basically implements it immediately. So Tyrone tell us sort of your process around that because one of the things I’ve noticed about you is when you hear something or something comes by you that you know that’s going to work and you’d like to even test, it’s happening almost immediately.

Tyrone: For me, I’m not the type of person who doesn’t like to put things off for too long. When I said too long is it happens on a day and I forget about it. It’s not multi-tasking as well but seeing that’s something is going to be important and something is going to be important in the business, I’m going to implement it straightaway. I’m emphasizing “get to implement it”, not me but someone else to implement it for me. What I did was recently I was reading up I think John Chow’s new e-book that was distributed around and I saw this e-book which has 3 new components that I was recommended to implement which would help increase my subscribers and possibly double it. The first one was to implement that pop-up box that would pop up in front of my blog which would encourage people to subscribe to my newsletter. There was a saying that as soon as you put that in, you’ll probably get at least double the subscription rate so I thought all right, let’s give that a shot. I thought okay I’ll send that straight over to my programmer so I created a new ticket inside my system.

West: Let’s just preface this by saying Tyrone and I both are huge fans of pop ups. We actually think it’s a little bit rude but what we also do is we implement and we test the measure and we decide based on the results. So tell us what happened Tyrone.

Tyrone: What happened was I was getting pretty sign ins anyway because I have my subscription box just above my post so people look at them and they subscribe and so forth but I thought I’ll give this a shot and see how it goes for a week. To my amazement, it was true, it did double my subscription and opt ins to my subscriber base and a lot of people have been also commenting as well on the feedback and content that I’ve been providing for them. I did give value to them straightaway and also that they did come on to my database. But the key thing that I wanted to emphasize was I didn’t implement it myself. I implemented that by getting my programmer to do it. All I said to him was just in the ticket, “Please just go over here to do this. Copy this code in and implement it straightaway.” Because I didn’t want to go in and look at all that code and see where to paste that little snippet of Javascript.

West: Absolutely and if you’re even less technical when you do what I do and I don’t know whether he’s cheating or not, I say go to this URL and copy what they’ve done. Don’t copy it exactly and put your own spin on it but I want this to happen on my blog. You don’t even have to know how it works and you don’t have to know anything about coding.

Tyrone: I’ll be honest to you, I have copied a lot of people’s type and styles of blogs. When you see my blog, you’ll notice that it’s quite similar to another program that I have been mentored and coached by. He says it’s no problem because he thinks it’s great that his system works really, really well.

West: I like to use the word modeling. Let’s just edit that copy Tyrone. We model great people with people who actually have succeeded in the past and why would you don’t want to reinvent them.

Tyrone: Exactly, what I do is I just get onto Jing. If I like something that looks good and it works, and I found that it works well for my system, I just hop onto Jing and I’ll just point it out to them and say please just model off this type of style or this font, etc. and when you get it implemented. Once it’s done, just send it to me, make sure it’s right and when it’s done, it’s done. I don’t have to physically go in there and change the code and other stuffs on programming.

West: You want to do Tyrone but you’re holding yourself back from.

Tyrone: I don’t. I don’t see myself doing that ever again so once I’ve had my programmer, I’ll never ever jump back to coding myself. I love talking to people and I love communicating and doing videos and just building relationships with people so I focus on them. That’s where I succeed best.

West: Beautiful. So let’s kind of wrap up. I want you to tell people who haven’t heard of you before about your amazing 10 video series on outsourcing because they’re free. You don’t have to pay Tyrone anything for those. They teach you and give people really good insight into how you’ve created what you’ve created online. Tell us really quickly about that for the wrap up.

Tyrone: Sure, if you want to access and download them, I’ll show you step by step on how to be able to outsource your business. From the beginning, where to find people, how to hire them and also how to pay them and then how to manage them in a project management system. There are 10 free videos that I’ve got in there. You can download it at MassOutsource.com, I’ll spell it for you, Mass, M-A-S-S Outsource, O-U-T-S-O-U-R-C-E.com, and apologies for the spelling but if you want to access that, that’s pretty easy to get down there. Otherwise, you can hop onto my blog and you can access those 10 free videos as well directly by subscribing to my blog at Tyroneshum.com spelled T-Y-R-O-N-E-S-H-U-M.com so definitely if you want to find out more about it, just come onto the blog and download the 10 videos. I’m more than happy to help you guys to anything that you need.

West: Yeah, I have to give a raving testimonial for that. I’ve been to Tyrone’s course and it delivers. It delivers in every way for me, it gives you step by step, it gives you templates, everything that you need. It even gives you training videos for your staff. So there’s no stone left unturned and it’s just one of those easy to consume sites where you continue at your own pace and implement wherever you want. Definitely it had helped me and increased my knowledge and I’m applying what I’ve learned from you so thank you for that. In summary Tyrone for someone looking to outsource and wondering what to do next, what can you say to these people?

Tyrone: Well, if you just try to follow and look at my success, not trying to brag about myself but I’m just taking a lot of action. And, the thing that I notice that a lot of people do is they just listen on a call and they listen to the interview and go yeah this is a great idea but the problem is they don’t take enough action straightaway. So if you did find anything that you think that’s close to you and you felt that you can implement and start straightaway, just take action on it. If it means giving up some of your time to trying to find resource to do or implement to outsource virtual staff, just go ahead and just do it. I can guarantee you if you just take that little small action and take those baby steps, you ‘ll achieve a lot more than not doing anything at all. I’ve just taught a lot of people in my course and members that you just need to take action with what I teach you. If you follow the systems, I guarantee you that you’ll get there and just do it. That’s all I can say, like Nike, just do it.

West: Absolutely, people you’ve got to model Tyrone. So thanks for talking. It was Tyrone. It’s been an absolute pleasure.

Tyrone: Thank you. It’s been an absolute pleasure to be able to share with you these things so I hope people can take away this nice content and just do something with it, that’s all I can say.

West: Absolutely, cheers.

Tyrone: Thanks.

Hi, it’s Tyrone from Tyroneshum.com. In today’s video, I want to share with you how you could actually outsource your video creation and also video making. And as you probably know, Gideon Shalwick is going to be releasing his new Rapid Video Blogging course in the next few hours or very, very soon so I wanted to give you some information on how I’ve been able to outsource all the things that he teaches inside that course. And also, just to give you an idea how you can implement these things yourself as well.

It’s not that hard to do because if I can do it and provide you with the blueprint for it, then you could just take these action steps away and just implement it straightaway. And then also right at the end of this video, I’m going to show you the bonuses that will help you outsource rapid blogging as well. So the first thing I want to do is just hop in and show you exactly how I go about doing and give you a quick overview of what needs to be done and setup so that you can outsource it easily, fast and quick.

Okay so in front of me right now, you’ll see me logged into a software called LogMeIn and you can access this software and use it for free for any computer. It allows you to do remote access from anywhere in the world so all you have to do is to make sure that you’ve got your computer on, and have this little piece of software installed in your computer and you can access your computer from anywhere in the world. And, the reason why I do this is so that I allow my virtual assistant or my video guy to be able to log in and access any of the videos I have, and export it out and set it up for me the way I needed to be and most of that stuff is the back-end or administration side of things which I don’t need to be involved in. That’s why I’ve outsourced it.

So it’s pretty easy to do, get a free account at LogMeIn.com and once you get in there, I just want to show you right now how my whole setup is working. So basically what I’ve done is I’ve got two computers: one computer that I use and one computer that I’ve setup for my virtual assistant. My virtual assistant simply just uses this computer and logs in anytime when she needs to do the work. And, once I’ve given her access to it, she’ll just simply log in through LogMeIn.com. You’ll probably see right there, there’s my little computer and also her computer as well on there and that’s my little workstation we’ve got in here. Then, once they’ve logged in, this is how easy it is. All they have to do is log into the control panel of whatever computers you’ve called in and just simply click on the button there.

So what I’ve done is now I’ve logged into the other computer that I’ve got in front of me and you’ll see that with this computer, it’s got pretty much all the things that she needs to do to be able to do anything with regards to setting up, exporting and uploading all the videos online for me. This is a very, very quick way to do it because once it’s outsourced, all I have to do is make sure that the videos are on the computer so she can upload it, export it, convert it, do whatever she needs to do to get into the Internet for me and onto YouTube straightaway. And that’s a hands-off approach for me and that allows me to be able to create more video content like I’m doing right now for you. So it’s pretty easy to do. I’ve just logged into the system and she’s just completed finishing an exportation for me for the particular file that I’ve got. So I’ll just minimize this for you.

But the most important things that I have on this computer are three pieces of software that she needs. First one is Screenflow if you’re using a Mac, another one is called VisualHub and the third one is called BucketExplorer which allows me to upload all the files onto Amazon S3. Also there’s another piece of software that I use as well to convert any format from HD into Mp4 which is called Exile Soft HD Video Converter. And those are the four main tools that I need and use on the computer to be able to do all that. Furthermore, she’s got training tutorials which I’ve created for her and I’ve gone through step by step telling her exactly where to click, do this, do that. And once you’ve got all these things in place, it just becomes a streamline system which she just does everything for me and that’s how easy it is.

I let her access my computer that she’s got there, upload the files for me and once she’s uploaded the files for me, she basically has them all distributed out to the sites I needed them to be and post them on my blog. That’s how simple it is.

All right, so that’s all I wanted to share with you. That’s how you can outsource it so easily and if you want to know more details, I can provide a blueprint in it for you. Now as I said at the beginning of the video, I’m going to be included some bonuses as well if you purchase Rapid Video Blogging through my affiliate link. And, what I wanted to share with you is exactly what bonuses that you’ll be getting. You’ll be receiving over $1,400 worth of bonuses on top of that and it’s really, really good because it’s actually the step by step process of how to outsource Rapid Video Blogging. And, I usually try to put bonuses together that will complement something that I believe really, really well.

This particular course and what Gideon offers is really, really good because I’ve implemented it myself and I’ve taken that one step further to be able to outsource all the things that I’ve learned from him.

I think the most important thing that a lot of people get stuck on is where to find people to hire, to do all this kind of work. The first thing I want to give you as a bonus is access to Bestjobs.ph which is a very, very popular Filipino job seeking website and this job seeking website usually costs between $450-$500 US a year to be able to subscribe to it but you get very, very high quality resumes and you can find really, really good candidates from there. That’s the first bonus that I’m going to be offering as well.

The second bonus, what I find that’s very, very helpful is access to a project management system which has been customized to allow you to be able to setup your project management system and also have your team work and manage out your whole project there. Usually if you want to buy a corporate license which we have, we can actually setup this whole system for you and usually costs $499 to purchase this but we’re giving this as a bonus for you and it’s totally setup all for you on our service. And, we give you even tutorials on how to be able to access and use this system so that you can outsource Rapid Video Blogging to your virtual assistants. Okay, so that’s two of the bonuses. The last part that I’m going to share with you is a really special one.

This bonus here is really, really good I think because it allows you to explore and see successful minds of Internet enterpreneurs. And what I’ve done is I’ve hand picked the top 10 Internet entrepreneurs who I think are very successful, and I’ve interviewed them and I’ve done a case study based on their experiences — people who are multi-millionaires, who’ve become probloggers, people who’ve run successful businesses both online and offline, I’ve interviewed them and put them all onto these interviews. And, there are 10 of them that are over 10 hours worth of interviews here and that’s package here itself is valued at $500 because each individual interview is an insight into how these businesses all run and how these people successfully grown their businesses to where they are now. So this is a really, really, big, big bonus that I’m giving away because not only that includes the audio, but it also includes the transcripts of them as well so you can just read through them anytime and take them with you anywhere as well.

I hope that these bonuses that you see here are going to be very beneficial to you and no doubt that you’re going to take that away, use them and be practically able to apply them in your business. I think if you want to succeed in this, you’ll need to really outsource and get people on board to help you because you can’t do everything yourself.

And, just like me I do a lot of the videos myself because the videos, I have to be in front of the camera. But, to do all the back-end stuff like video editing, such as exporting them to the right format, getting onto YouTube and then promote them on the net, you don’t need to do all that. You can find someone else to complete that all for you which is what I’ve provided here as a system that you can basically take away in the bonus, implement and do it yourself. So, it’s not that hard.

All right, if you want to get Rapid Video Blogging course which I highly recommend checking it out, all you have to do is click on the link that’s just right below here and it’ll take you straight there. As soon as the doors opened, just click on that link and yeah, buy through my link there. And then once you finish that, simply send an email over to my Asknreply ticket support system and we’ll be able to send over those bonuses to you right away.

Furthermore, I also want to let you know that I’m including as well a special offer as well is I’m going to be doing a webinar with Gideon Shalwick shortly in the next few weeks and once that’s completed, you’ll also get that as part of the bonus. So in actual fact, you’re going to get probably more than $1,500 worth of bonuses here and you’re going to really, really love everything that I’m going to share because it’s an absolute key to your success in video blogging online.

All right, that’s it for me today. If you have any further comments, feedback or anything like that, I love you to leave it down on my blog just down below in my comments section.

So remember, if you want to get the course, get in quickly because it’s only open for a short period of time. I think Gideon said to me it’s only going to be open for a few days and if you miss out in this, he won’t be reopening it for a while and you really, really need to not miss out on this opportunity. All right, so I’ll talk to you soon. Any further questions, just simply ask me and put down the comments section. Well that’s it for me today, my name is Tyrone from Tyroneshum.com. Have a great day and I’ll talk to you soon.

Tyrone: Hey everyone, it’s Tyrone from Tyroneshum.com. Today, I’ve got a special guest on the line today. His name is Gideon Shalwick. Hi Gideon!

Gideon: Hi Tyrone, how are you doing?

Tyrone: Good, good. I wanted to get Gideon on the call today because Gideon’s releasing brand new program called Rapid Video Blogging and I’m really excited because it’s something that I think there’s a huge demand for it. Particularly myself and a few other people I know out there, everyone’s using video nowadays so I thought Gideon would be the perfect person to speak to and also ask a lot more details and I thought because Gideon also has a very, very good website called Free Magic Live, it’d be a great case study to find out a little bit more information about how he’s done it and use video to do that on YouTube. So Gideon, thanks very much for coming onto the call today. The first thing I wanted to find out from you is just to show a little bit more with the audience if they don’t know what your case study and a little bit more about your staff, yourself I should say about the Free Magic Live website too?

Gideon: Sure thing. I guess just to get a bit of background on how I got into this whole video thing. It all started when you know, I got this idea in my head back in New Zealand, I had a job there but I wanted to start my own business and basically told my wife that we’re going to immigrate to Australia and start a new business. She thinks it’s pretty well. And, we go to Australia and I look at a bunch of businesses and the one that stood up to me was starting up an online business. But the biggest issue that I had as I was starting out was getting traffic to my sites. You know I had really cool product, the marketing was all set in terms of the sales letter and all this sort of stuff but finding traffic was a real nightmare. I mean, what key was for me to find traffic was just through joint venture partners and to me, that was really difficult because I had no credibility in the market, I didn’t know anybody and I’m trying to get those people’s attention, you actually have to have a list when you’re starting out, it’s extremely hard. And I…I had to find another way so…I actually started interviewing some of the world’s top Internet Marketers and I did it all on video. I’m not really realizing what I was doing but I was actually learning how to use online video and really getting nuts and bolts of it. And, through that I met Yaro Starak we did a project together that was really, really successful but in this whole process, I figured how to get traffic to my sites and really know some high quality targeted traffic so that I wouldn’t need to get the support for joint ventures for example, joint venture partners. I mean it’s still nice if you can get…

Tyrone: Definitely.

Gideon: to boost your numbers but certainly you can get a lot of traffic through online videos specifically what I’ve now started focusing on for the last year in particular is just looking at YouTube. I mean, YouTube…let’s just look at YouTube, that’s 2 billion vews a day, the second biggest search engine in the whole world. Something like 85% of people in the United States have actually watched YouTube videos, probably more now. That’s a huge number by the way.

Tyrone: Yes.

Gideon: And…you know the prediction of that you know, the mainstream of the US and UK will only beat only on YouTube by the year 2012. It’s now 2010 so what it’s saying is that we’re still on the growth curve and there’s still a lot of stuff that’s going to happen with this. But, just to give you a feel for the sort of results that I’ve been getting just from Free Magic Live because I wanted to use Free Magic Live as…you know, it was a combination of things you know. Jay Jay approached me and wanted to go project together. He did the magic, Jay Jay’s the magician on Free Magic Live and I did the Internet Marketing behind it. So I thought it was a great project as a case study in an area that’s non-how to make money niche on the Internet. It’s just been phenomenal, it’s been just over the year now and we’ve had over 3 million views on our YouTube channel…

Tyrone: That’s astounding.

Gideon: And getting about…wow, at the moment, it’s more like 150, 230-250 opt-ins a day for our newslette. It’s being read like 165 countries all over the world, and things are just starting to take off for us and it’s been a year. Some people might think it sounds like a long time but seriously the results…

Tyrone: No.

Gideon: The results we have been getting for how long it’s been added compared to how long it takes to other people, has been really, really cool. And, as I said, this is outrageous at the beginning.

Tyrone: It is. It’s really interesting. For 12 months, a lot of people will think yeah, it’s a long time but for us when we look at it, to start any business or to start any little project job, it takes at least a minimum of 12 to 24 months to even get in to something off the ground so what you’re doing is absolutely awesome.

Gideon: Very good point. And, you know there’s other thing to notice as well. We started from scratch with absolutely zero links in the industry in terms of networks. We didn’t know anybody in the industry when we started. I mean I knew Jay Jay…but in terms of the online world, we don’t know anybody in the magic industry and you know now, people are starting to notice. They go wow, Free Magic Live had like 30,000 followers, there’s someone to be reconed with.

Tyrone: You guys are absolutely crashing it from the sounds of things.

Gideon: It is and you know…you know we walked into 8 hottie store the other day. Just, I mean we bought Jay Jay some clothes for one of the shows we want him to do. And, people just start asking these questions and they found out what we’ve been doing. They’re like “Oh wow, you know here’s the business card of our promotions person, please give him a call. We want to be part of…part of your show.” And with all those sorts of stuff, we had a local…what I’m trying to say…probably a big shop there that’s approached us to do videos for them and…you know, paying us really good money for that and so…you know things are really taking off for us. It’s all really because of what we’ve been able to do on YouTube.

Tyrone: That’s awesome. Well, I think most people are really astounded by those numbers and myself I’m like wow, I’m blown away. I guess people want to find out as a case study where you started firstly and what kind of strategies did you implement to get to that level because as you said, you just start off from absolutely nothing and it’s really, really like an awesome story like rugs to a grow story.

Gideon: Yeah, rugs to international stardom.

Tyrone: Yeah.

Gideon: Yeah, and really it is getting like Jay Jay’s…it is…you know, we’ve just been approached by a publisher in New York who wants to put us on his book…

Tyrone: Wow.

Gideon: Because of what he’s seeing from us on YouTube. Like you’ve seen on Jay Jay, he’s on videos, I’m behind the scenes but I’m…

Tyrone: I should mention what your…your little nickname is. It’s Magic G isn’t it? So…

Gideon: Magical G that’s right. Jay Jay called me that one day and I just kind of stuck and well, it’s cool.

Tyrone: And now you know who’s behind the scenes. It’s Magical G!

Gideon: If you get an email from Magical G, I’m sure is. But, how do we get started? I think the first thing when we got started were this…when Jay Jay and I started talking about was at that point in time, I was online already for about three years. It’s been…it’s been just about four years now in total that I’ve been online full time. And for that time, I already knew the importance of providing value online and you know, the content being king basically. I saw this success that people had no text-based blogs for example, and you know people Yaro Starak, Darren Rowse, even other people like in the timely industry like Paris Hilton yeah, the main thing there for them was to provide value whereas through content, or entertainment, or education or newsworthy stuff, there was always value connected with whatever they were doing online. And so, when Jay Jay and I started, we…you know, that’s the primary thing we would be starting from. We wanted to provide massive value to the magic industry, to the magic world. And so, I go okay what do we do? Obviously with magic, a lot of people want to learn how to actually do magic. And, the need we saw on the market was that, especially on YouTube there’s a lot of magic videos but it was Jay Jay calls crotch magic when you watch them and only you see them, what if I can do this…you see them like this, he crotch magic where they play with the cards and that’s all you see in the videos. You don’t see the person’s face and it’s often very amateur and…not very well done.

Tyrone: Hmm, not professional.

Gideon: Yeah until we wanted to do really fun and good versions with Jay Jay actually. He goes on to the street and performs his little magic tricks. And…and then, blow people away with the reactions and being afterwards to teach people how to actually do the tricks so it wasn’t just the reactions and stuff but it was also…you know just combining both entertainment as well as education. I think that’s really, really good combination so we’re thinking on a YouTube channel. We think how we combine entertainment and education at the same time.

Tyrone: Yeah when I first saw his channel, I was blown away. Not because of the views and stuff but just by seeing Jay Jay, he’s like really like a book character, hops on there and just makes a few jokes. He’s really good with girls. I see that a lot of times with the viewers.

Gideon: Yep, he’s a master at it.

Tyrone: He’s a master at it but the thing is he’s got this really amazing fast way of being able to do and perform the tricks then once you’ve seen the trick, you go wow, I want to learn it. And, the beautiful thing I’ve seen about your videos is afterwards you show them exactly how to do and there’s no secrets no nothing. And that I think has captured with literally being able to see that because a lot of people just don’t know how it’s done.

Gideon: That’s right and that’s cool. You don’t always have…you don’t have to reveal everything but I mean…you know, you obviously want to save some stuff if you want to create a product for example and sell the product. So you want…you want to leave enough stuff behind as well that you can actually sell or give people to stay with you. So we don’t give everything away. So we often give away some…some easy tricks for example for beginners and they can join our courses and stuff and learn how to do more advanced magic for example.

Tyrone: Yeah, that’s awesome. Let’s come back to the strategy behind it then with regards to Free Magic Live. What are some of the strategies that you’ve implemented just to be able to get to where it is now like besides the really “content is king” which we’ve talked about, what are some really practical tips you can probably share on how you’ve done it too?

Gideon: I think one of the first things you get to do or what are the key and essential things you always have to do with your videos and think about when you upload them onto YouTube is…you know, given of course already that you’re providing value and you’re providing stuff that people want to watch, you need to make sure that people are going to find your videos. I mean, in terms because you upload your video to YouTube, it doesn’t mean people are going to find it. And so there are few things you need to do right to…you know to make sure that people can find it. And it’s…really it’s as simple as making sure you use the right Title for your video, the right Description and the righ Tags. And if you like, I can just quickly go through those…

Tyrone: Yeah.

Gideon: I talked about it inside my report as well but there’s…there are really critical elements. For your Title, what I always teach is really combination of two things. You’re going to please both human beings, people who watch your videos and the search engines. So what you get to do is find a combination of the two that works. But something that often works really, really well if you think about the Titles for your videos is to think…to think about your video and to be very clear on the content that your video is about, and then think if you were someone else on the Internet looking for that video, looking for content inside that video, what would you be likely to type into the search bar? For example, in the Magic One, there’s for example how to do a…a coin roll in and out of your fingers. So a keyword phrase that we decide to target there was “coin roll tutorial” which happens to be really nice phrase for human…both human beings as well as for search engines because we did a bit of keyword research and we’ve noticed that people were searching for coin roll tutorials. So that’s already kind of ranking and people were really searching for that and so that was a really good keyword phrase to use. So we’ve had “coin roll tutorials” as maybe the first few words in the title and remember that the first few words in the title are the most important ones for Google. So pick that ones carefully because that’s worked what you rank for inside Google and YouTube. You can add anything else that you think is needed if you still need to add it I think. So that’s the Title. Description area, always have your little URL link at the top, I mean I always say this but it’s so basic. You get to do it, it’s just…

Tyrone: But still some don’t do it.

Gideon: That’s right I mean that’s what I was saying. This is…YouTube and the whole…you know, using YouTube as a real marketing strategy is still at the beginning phases, there are so many videos on there that you don’t have a clue about. They don’t have a link to their site or if they even have a website. They’ve got millions of views in their videos but they don’t help to turn those views to cash which is really what it’s about. It’s getting views from YouTube, driving them to your site, building your list and turning those viewers into cash. So that’s easy way. You just have your link in there where people can click on to go straight to your website or your blog, or your opt-in page. Very, very important. Ah now, inside the Description area, this is something else and very few people do and it’s…I think the reason is most people are lazy and I’m lazy too. It’s a pain to do but it’s really worth it. It’s the best to treat the Description area as…like a blog post because you know, at the moment, Google still looks at that. Google still looks at the actual content you have in there. I mean they are able to…transcribe automatically your videos and that’s still minute and it’s not as accurate. There are some other ninja tricks that I teach inside my course that you can do for…actually getting picked up for specific words inside your videos. It’s…it’s very, very cool, I love this stuff.

Tyrone: Oh, I’m getting excited.

Gideon: And so, the key thing there once you get to provide value, not the keywords stuff, absolutely do not keyword stuff your Description area. I see so many like…people doing marketing videos and sales videos on YouTube and when you look at their Descriptions, it’s like full of…full crap. Full of keywords.

Tyrone: Particularly those ones that I’ve noticed right at the bottom of their YouTube description, they stuff it with keywords and just put it all in brackets and they just do a lot of it.

Gideon: I hate those. You know, if Google and YouTube is not penalizing those videos, I think it’s just a matter of time until they will because we think about Google and YouTube, they want to provide their users with enjoyable experience and if people do searches on YouTube and Google and the results are really bad, and it doesn’t relate to the content the people were searching for, all coming up were sales videos, you know…there are reasons they’re always going to leave. So with YouTube and Google, it’s absolutely critical that they there’s still relevant content so for all those people that keyword stuff just to get extra views and they’re not providing value, I think they will get penalized for the long term that’s for sure.

Tyrone: Yeah, so how long would you say the description should be in terms of words?

Gideon: Ah, basically as long as you can! I know there is a limit on how many words you can use on there but it’s…certainly I don’t ever since used all of the limit, or the words as with the characters.

Tyrone: Okay actually I’m curious because I get all my videos transcribed and would it be…do you think it’d be a good idea to insert your whole transcript into your description?

Gideon: You know it’s something that I haven’t tested and…ah, you know it’s kind of difficult because it’s a long term thing in what you actually compared it with. But it’s certainly something to…to test. What I do recommend always was that…at least what I prefered doing is to…if I do, do a transcribe on my video is to put it on my blog because that’s really what you want to end up or ranking for Google at the end of the day. I mean YouTube is amazing for getting traffic and for ranking, even on the search engines, Google search engines, but the trouble is you don’t actually own your YouTube channel. You don’t own it, YouTube owns it. So if you fool whatever do something that’s against terms and service or someone flags you as a spammer or whatever, you don’t know what could happen. You could lose your account and if you did all your work on… and on capturing that traffic on your blog and building your own blog audience, your video blog will…you know you could go from everything to zero very quickly, so a backup strategy to help you capture and garner that traffic that you get in from YouTube.

Tyrone: And what about the Tags down the bottom after Descriptions as well. How should we handle that or how would you approach that?

Gideon: Ah, same thing as the title. Very, very important. Well, it’s dependable, it depends on who you ask and how important they are. By far, apparently the most important is your title and the first key keywords you have in your title. But what I often do as well I’ve seen it does make a difference. If you have…say for example there’s a keyword phrase you want to rank for. Say in this example it’s coin roll tutorial. The first keyword is on my tags, keyword phrase is on my tags would be coin roll tutorial as well. So that’s like a double. You see you’ve got the title with the first keywords and inside your tags, there’s the first keyword phrase as well. And the way…by the way to create a keyword phrase in your tags in YouTube as opposed to individual little words, is when you enter it in is to write the whole phrase out so coin roll, coin space roll space tutorial. After that, have a comma and do the next keyword phrase. What it does is basically it helps YouTube recognize that as phrase, your keyword phrase as opposed to just the individual words. So that’s a nice little, cool little strategy that not too many people seem to know about.

Tyrone: Cool, there’s so many little tips and stuff there and I know it’s all in the report that’s really good just to be able to hear from yourself how to do it and outlining the details so thanks very much for these tips.

Gideon: That particular strategy there was not actually…so I can say you’re lucky

Tyrone: Oh thanks. I have to say that yeah, guys, pick that tip up. Don’t forget it. Awesome. All right well, there’s probably another question I wanted to ask you with regards to once you’ve uploaded these videos and say for example, you’ve just started out and you got zero views and you’re finding the traffic to your video. And obviously, unless people searching for it, it won’t happen within a day or few hours or so. You’ll need to hopefully get it out there. So I guess that comes down to the marketing side. We’ve talked about setting up site, getting a video up, how would you get traffic you’ll use onto your video from that step onwards?

Gideon: Well it…obviously at the beginning, it’d be more challenging to get a flood of traffic but it depends. If you kind of have a real good video and someone picks it up and gets onto the first page of YouTube, you can get like a million views a day. Ah…

Tyrone: I though a really good one. Charlie bit me…that baby one.

Gideon: That’s still the number one most viewed video in the world though.

Tyrone: Unbelievable.

Gideon: Yeah so who would have known that it would go viral? You don’t know whether your videos will go viral or not. There are some strategies that do teach it or kind of engineer it a little bit to help you make your videos viral. But ultimately you know like I said, there’s more than just the value thing like that’s the most important thing that I said at the beginning is to create value, to provide value but for YouTube, the second most important thing is…I guess you could call it community. And, what I mean by that is that YouTube, just like all the other social media sites, is a social media site, is a social site. In other words, you’re going to get social on there. I had an interview with Dave Powers and he gives like an RC…

Tyrone: Model plans, I’m in to that stuff.

Gideon: Oh yeah, it happened incredbly. They’ve had like 42 million views on YouTube…

Tyrone: Wow.

Gideon: And they just rock in your head you know so…and he runs a fully fledged business on remote control business off from that. You’ll see his website, it’s not even…it doesn’t even have an opt-in list or anything like that…

Tyrone: Oh, David, David you need it.

Gideon: But it’s amazing you know so…and what he told me which I really agree with and I thought he made a really good point there is that it’s like high school. You get to find the cool kids and hang out with them and make friends with them. Basically, the more friends, the more subscribers and the more popular you can become on YouTube, the most successful you’re going to get. And, and there’s the thing that most people don’t get. The things that I can just upload videos to YouTube and boom! They’ll know they’ll get traffic automatically but you know, YouTube is like a living organism and…it’s like your…it’s like a little baby, you have to nurture it, you have to get involved. And, you have to come part of it. It’s…it’s weird because it’s…it’s actually really hard to describe it in words but you actually have to come part of the organism itself and as you, as you start playing on YouTube, you start subscribing to all the videos, channels that you’re interested in, you become so part of them and you become engrossed and that’s good in your way. You get to watch yourself and you don’t become too addicted and don’t spend time on the value activities but the point is for you to get involved, to get to know your community there, the YouTube community and most specifically the people inside your niche on YouTube. Say for example on Magic One, which is a magic niche and they use their own specific kind of language, they upload their own kind of videos, they do their own kind of competitions and sorts of stuff, and you can’t figure out what that is unless you get involved. And so, the beauty of all these is that it’s certainly not hard work and trust me it isn’t. And a lot of them are fun things you would ever do and some people might think it’s a waste of time but it’s not because as you do it, you become part of this living organism, you become part of the community and you get known, you get to know other people who are in the field and once you start to get to know people, they start linking back to you. And, if they started once and they started linking back to you, and once people start subscribing to you, it can…it puts your channel in a bit of a snowball because…say for example if you have…I guess we got I think 5,000 subscribers on YouTube. Everytime we submit a video, those people get automatically notified that we get a new video on there. So automatically you’ll get, potentially 5,000 people that can instantly and that same day watch your videos. 5,000 views on day 1 like that. Ah, maybe not 5,000 or just one of the subscribers because obviously not everybody watches your videos on the first day but the point is that you’re going to build up this following. You can become friends with people and the more friends and following you have, the better.

Tyrone: Absolutely. Well, there’s a lot that you’ve covered in that part there. I also noticed you mentioned about competition as well. Is that something that’s common inside the magic industry or the magic niche?

Gideon: Absolutely. And it’s…it’s actually it’s I think it’s very under utilized in other niches and that it works like…it works like magic.

Tyrone: That’s all you need to say, it works like magic.

Gideon: Yeah, I guess we’ve seen competitions and stuff before but because there’s someone in particular, he’s channel is mismag822 if you want to check it out. He runs competitions all the time. He’s got something like…I think he’s got something like 50,000 YouTube subscribers. Now just to give you the power of that, we got 5,000 on our Free Magic Live channel but we have an email list and about 25,000 people. So, it seems to crawl, We can probably get about 5 times as many…what’s that 5 times 5 is 25 right? So, it seems like we can get about 5 times as many email subscribers as YouTube subscribers. So if you think about mismag’s channel, he’s got 50,000 YouTube subscribers, I think he’s just started the website but he doesn’t know anything about Internet Marketing or building his list. But imagine if he had proper list building strategy, he could have an email list of like 250,000 people and so that gives you an indication of how powerful it is on YouTube. Now, he runs this competition all the time. And seriously, all of it, he’s got the silliest little competitions where he gives away packs of cards, little plain cards, not even anything big. You know, it just costs him a few dollars on that. And…people just go nuts because it’s competition, they want to win, and so there are so many cool things you can do with competitions to get attention. So that helps you get more views, helps you get more interaction from your audience which YouTube looks at by the way. They want to see that you’re active on your channel, that your audience interact with you for example, writing comments, writing a video, actually watching your video, and running a competition is one of the best ways you could do that. And it’s…I think it’s think it’s the most fun way to help you get more views on YouTube. It’s awesome.

Tyrone: Absolutely, I’m pretty sure there are questions like one person is running through my head at the moment is if you’ve got no views and you’re just starting out. You started uploading your few videos and getting a little bit of maybe one or two views and you decided okay, let’s run a competition to see. How do you get the word out there? That’s something that people will probably be asking “How did you do it?”

Gideon: Once again, I mean you get to have some relationships. It does take time sometimes. I mean sometimes you can strike it lucky and get someone who immediately likes you and who immediately likes to link back to you, but once you’ve got to know the people in your niche on YouTube, you’ll know who the big players are. And, because it’s YouTube, it’s still undiscovered. You can get the attention of these guys pretty easy especially for one niche or sort of stuff. Given example, we approached someone on YouTube…I can’t remember the subscribers they had on YouTube but they have an email list of about 30,000 people…

Tyrone: Whew, huge.

Gideon: Yeah and in the Internet Marketing world, if someone has a 30,000 people email list, it becomes more tricky to get their attention and ask them to get an interview for example. Well we approached this guy from out of the blue and said “Hey, we love your stuff, we’ve been watching your videos. Would you be keen for an interview?” And…yeah it was really funny in his response because he came back to use and he said yeah pretty much “Yeah sure, I’d love to get an interview. It’s the first time anyone has ever asked me to do an interview.”

Tyrone: We all love interviews though.

Gideon: And so he loved it because we were appealing to his ego and we said you know we’ll put your video on our channel and we loved it because we got his attention and…you know so from that point onward, we could say “Hey, by the way we’ve got this competition. Do you want to tell your audience about it? Or do you want to link to our channel from your channel. Or would you send an email to help us get more exposure so…” that’s one…I’m so excited I can’t speak.

Tyrone: That’s okay.

Gideon: That’s one of the reasons why I’m still so excited about YouTube and that’s because it is still so undiscovered. It’s like…I guess it’s little bit like the walled twist, there are so many opportunities there that are still undiscovered. And, you know there are people on YouTube that are very successful but are extremely down to earth, they’re not realizing they’re successful. You’re able to get their attention much easier I believe that many, many other markets.

Tyrone: I totally, totally agree. It’s funny because I’ve been getting…since been doing and implementing your strategy, and I mean we’re talking about your case study with Free Magic Live but the amount of opportunities I’ve been getting from YouTube is astounding. Like the other day, this was something about sort of coming out because I did a tutorial on choosing which video hosting solutions because that was a very common question. Everybody can email me “Tyrone, what solution are you using right now to host your videos?” I said YouTube of course. Then they said what about for private hosting? I said well, Amazon, Amazon S3 of course and it was everything that you’ve recommended as well. But the interesting thing was that, this person because when I recommended to use Bucket Explorer, some of them you’ve recommended to me to use for a very, very long time now. I’ve got some guy come over to me and said, “Hey, I’ve got something very similar to Bucket Explorer. Would you like to review it? I’d be happy to give you a version of it and try it and promote it to your database?” So it was just…opportunities are coming because of that and people see you it’s all about branding, it’s people getting to know you. Like right now, you and me are just talking just like I’m talking to you literally in the room.

Gideon: You’ve made a really good point there just being on video. It is this something about video that is just incredible. Ah, you know in terms of building rapport and getting people to take action, we’ve got such an incredible interaction from our audience. Given an example, just couple weeks ago, we run a competition. Jay Jay, he did a magic trick with in front of couple of girls again…

Tyrone: Jay Jay…

Gideon: We said okay, if you can…we made it very easy. All you get to do is add a comment and tell us how the trick was done and…you know, we offered something in the video that we need on the spot or something they need to say on what it is, they need to send it on to their friends and give us a rating for example. Ah, with just that, we got over 3,000 comments on that…blog post that we had. There are awesome double-ups with people trying to enter in a comment more than once. But it just gives you an indication of…people they just…I mean they just go because they know us, they know Jay Jay in this case, they know me through Magical G, the do behind the scene, we’ve got this connection with them and so they want to when we tell them to and that’s extremely powerful. If…if you I mean, compare this to television for example, you got people sitting on the back sites, there’s an advertisement there, everything gets pushed to that, there’s no interaction so…the effect that you have on people, there’s no action that normally takes, all of it is kind of passive programming. Whereas with YouTube, you have this interactivity. People actually take action when we ask them to. If you’re an online marketer, that’s gold. That is just gold. Absolutely, you want people to take action so it’s very, very powerful.

Tyrone: Yeah, it’s a really good point there. I love the interaction online because when you start seeing comments and you start seeing feedback from people and they know that your videos are working, or other response you get are “I don’t like it…” and they’re going to put boo, you know you’re going to change something.

Gideon: That’s right, you’re right and you’re so right because it’s amazing because if you’re submitting crap stuff, people are going to tell you. You’re not going to get views. You know so, it’s an amazing way to become better at what you do because you get instant that feedback from people and you know, we’ve never seen anything like this on the planet. It’s only five years old, YouTube right? But…

Tyrone: You got that and I feel like it’s been around for a while.

Gideon: Yeah and you know it’s…it’s an amazing opportunity, I love it. I’m on YouTube every single days.

Tyrone: I see that. That’s why we’re back on the video cam with you too, we’re talking. Awesome. From all your successes, you’ve done extremely well for Free Magic Live with Jay Jay and what we’d like to probably know as well is has there been any times that things just haven’t worked. Like there are some strategies you tried implementing after trial and error, they didn’t work and you decided that’s not something that you can implement. Maybe you can sure some of those things too?

Gideon: Sure. Well Free Magic Live is a little bit unfair because it’s a really big showcase of I guess a collection of all my knowledge that I’ve built up leading to that point when I started that channel. You get to remember that before that point, I’ve been added for about three years you know thinking about the stuff, how to get traffic, what are the best ways to use online video to get exposure and so by the time that I started Free Magic Live, I already knew what I was doing. And…and so, with Free Magic Live, we didn’t have too many mistakes. But before that point, things…I started a number of other YouTube channels that didn’t work so I had to try stuff with trial and error before things started working for me. Now that I’ve got it, it seems that everytime I do it, you’ve seen it as well with some of my mentors, you get results from these now. But you know, it wasn’t always like this. I think one of the main things that I did wrong was…I already mentioned this but I didn’t realize that I had to get involved in the community. It’s critical, it’s absolutely key that you get involved. You’re going to get to know your audience, people watching your videos. The better you know them, the easier it is for you to create relevant content that they would like, and that they want to spread and that they would want to come back to so that’s absolutely critical. The other thing that I did wrong was that I didn’t realize the importance of regularly submitting videos to my YouTube channel and this is kind of…this is a big part of Rapid Video Blogging because there’s the word “rapid” in there but the whole point of it was to be able to create videos rapidly and easily so that you can get them onto YouTube as easy and quick as possible regularly. Probably should be rapid, regular…because you get to…some people think it sounds like hard work but seriously it’s not. It’s so much fun. In my view, it’s a lot easier to create video content now than it is to create text content.

Tyrone: Tell me about it, that’s the reason why I get you on the call instead.

Gideon: Look at us now, we’re just chatting and we’re creating content as we got. So that’s one of the things I did wrong, I didn’t realize the importance of submitting content regularly and you look at some of the top 10 YouTubers and all of them, without fail, have been submitting their videos like for the last three, four years, constantly and regularly like once…ah, sometimes once a day, for example this…what’s the name, Miranda…Miranda, I can’t remember her name but it’s a…she’s on the top 10 and she basically have these little videos about the word of the day.

Tyrone: Oh.

Gideon: She’s beautiful. She’s this European, from European…blonde. She’s stunning so it kind of helped her but but she has a video every single day about a new word. And…

Tyrone: How hard is that?

Gideon: Her beautiful name is hotfourwords.

Tyrone: How hard is that to put a new word everyday?

Gideon: She’s got…I don’t know, she gets millions of views for each of her videos within a day or so. I think she’s got a million subscribers or something supposed to be like that, she’s got a lot of subscribers anyway. Ah, but what I’m trying to make is that if you look at all those guys, they create videos regularly and submit them consistently regularly to the channels to build up that audience, to build that expectation, to build that relationship but very importantly, to get to know the audience and find out what it is that they like and what kind of videos they want to watch. So that’s one thing that they didn’t do with some other channels and they just go down — with some videos up, that will be it, that will be enough. But no, you’re going to keep going and…you keep creating fantastic content which why do I…it’s extremely easy to do now with the technologies that are available.

Tyrone: Yeah I mean I definitely find that it’s not hard to create videos at all because I do it all the time now. Thanks to your system, I just followed it and take it step by step and get the content up fast and easy. I remember when I first started, I had this HD camera which took me years just to import it but now with your method, it’s just like a snap.

Gideon: Yeah and you know Tyrone your videos are amazing. I’ve left comments on your blog before because I never used to read your blog but things changed when you put video, I can’t help myself to watch them. I spend like…if I go, I don’t…I try not to go there too often but now I spent like half an hour.

Tyrone: Sorry man.

Gideon: But I think it’s the power of video. What I want to say as well is that a lot of people…that’s one of the mistakes at the beginning as well. I thought my videos have to be perfect, like it has to be like Hollywood productions. And on YouTube, nothing can be further from the trick and in fact, that counts against you. Number one, it’s going to take you much longer to create those really professional type videos, you might have professional crew for that, as going to be more expensive, but number 2, people don’t want to see that. They want to see you. They want to see your personality, they want to interact with the real person and creating videos like that is easy because you’re just going to be yourself, you just get to be in front of the video camera and do your thing and make it interesting for people. And you know, as with both you and me also, at the beginning if you look at our beginning videos, it’s really crap.

Tyrone: I wish you shouldn’t mention that.

Gideon: But you get used to it, you get used to just being in front of camera and…and becoming more natural and just talking like you’re just talking to your mate like we’re doing right now.

Tyrone: That’s so crucial and everything you shared is just spot on. I can’t emphasize much more than what Gideon said because I totally agree with you, it’s awesome.

Gideon: And it’s right. I’ll have to add this because it’s so true. That is that when you create videos that are just you, it’s truly your own personality that’s shining through, people really make a connection with you. It’s like they get to know you and…it’s funny because when they see you on the street, they will approach you and it’s like you know each other for years. And you don’t know who they are and you’ll be like who the hell are you but for them, you’re like their friend. You’re almost like…you become their bestfriend because that bond becomes that strong. And that is really, really powerful, extremely powerful.

Tyrone: Absolutely. Unless you’re a movie star with different story, you couldn’t just approach any movie star and say “Hey Tom, Tom Cruise!” It’s a…

Gideon: You know this happens. And you know, if your audience are maybe familiar with Fran Kerr from HighOnHealth.org. When she was in Vancouver about a year ago which…and she doesn’t even know about all that famous thing with YouTube channel but back then, she had like several locations with people recognized her from her videos that she’s been doing in Australia and they walked up to her and said, “Hey Fran, I knew you from your YouTube channel.” She was really surprised but you’ve got a worldwide audience, it just points it out. It’s such a very vivid way.

Tyrone: Absolutely, awesome. Well, Gideon, I probably want to wrap it up for today. What I wanted to…I guess get the people on the call to also check out as well is your Rapid Video Blogging report which I’ve downloaded and I’ve read through many times over…

Gideon: There are better things to do.

Tyrone: I love your stuff man! So like, what I wanted to do is just to get you to give a little quick background over what’s on the report and what we could be expecting in the upcoming few days because I think you’ll having a launching next week so share a little bit more about it too?

Gideon: Well, the report, it’s an interesting one because if you look at my download page right where people can download the report, I’ve allowed people to make comments, these several comments from people saying “Gideon, are you kidding? Are you sure this is not supposed to be sold?” You know I may not supposed to earn money from this but there’s kind of good because that’s the effect that I was after. It’s 92 pages long, really full with a lot of stuff, it’s just, it’s basically a seven-way process that I teach so it’s systemized the whole thing to help you go from pretty much where we started with Free Magic Live at zero to building up your audience to where we are now. I mean I’m basically giving you the exact same strategies that we use inside the report. Of course, I don’t reveal everything because I’ll need to write like a 500-page book to do that but I’ve given you enough information to get started and to start getting results as soon as possible. And so it’s all in there. It’ll take you from selecting your own niche, the tools and technologies you need to creating your own videos really, really fast and easy, how to setup what you call your video domination hub, how to create content properly and the importance of that, what else do I teach…there’s a chapter on how to…yeah, how to streamline your process, there’s chapter on how my videos go viral and finding how to monetize the whole show. How to actually make money from all this stuff. So it’s all in there, it’s 92 pages with a lot of really useful information there. I’ve had…it’s only been a couple of days and I think there are…let me just check…there’s 418 comments on the page where people are downloading it. I think I’ve had at this point in time, it’s already plus to…yeah about six and a half thousand downloads of the report and people seem to be loving it. So, it’s already been couple of days.

Tyrone: That’s huge.

Gideon: Yeah, definitely get a copy and I’d love to hear your thoughts if you like it.

Tyrone: Awesome. Well you can download the copy just below here there’ll be a link below this video so you can download it and check it out. So, there’s a lot of awesome stuff inside there. And, what’s happening as well in the next few days as well after the report gets released?

Gideon: Well, what’s accompanying that report, I thought you know, it’s great having the text-based stuff that people can you know, read because it’s another medium for absorbing that information and it’s a really nice way to be very logical about the whole system and how it fits together. But I’m also including with that three accompanying videos, each of them about 20-25 minutes long that teaches you different aspect about what I’m doing. First video is basically about setting the scene, you know with…I’m talking about the whole opportunity and just opening up your eyes on what’s going on. The second video is about where I go behind the scenes, actually it’s just here on my home studio and showing you what I use and what you can use too just with really, really simple setup. Then, the third video is going to be a case study. In fact, that’s going to be with Fran, Fran from HighOnHealth that I mentioned before where she talks about a full-time income basically with what she’s doing, playing around with YouTube. And, soon after that, next week which is 18th of August I think, I’ll be opening doors to a program, to a coaching program that will get a lot more depth that teaches people in everything that I know about Rapid Video Blogging.

Tyrone: Okay, next, next Tuesday or Wednesday depending on which time you’re on? I think it’s the 12th or 18th did you say?

Gideon: Oh, hang on…sorry. It’s not the 18th. It’s the…

Tyrone: 12th.

Gideon: 18th is actually when I’m going to close the doors. Yeah, I don’t want to keep it out for about a week because you know, from the comments I’ve been getting, I think I’m just going to get flood. I don’t want to have too many people on the course. I want to…I want to save enough time for people to give enough attention to the members. So it’s actually sorry, the doors are going to open on the 11th, August, August 11th and I’m going to close it on the 18th.

Tyrone: Perfect. So it’s a whole week, nice. All right, that’s awesome then. Gideon, I just want to say big, big thank you for coming onto the call today and sharing a lot more about Free Magic Live which is an awesome case study there with what you’ve been doing. And, it’s just been an awesome chat today to be able to do this with you, this video interview, and I can’t wait to share more with my audience too. So, thanks again Gideon.

Gideon: That gives me fun Tyrone, and all the best. And, keep creating those videos, I’m going to keep watching them. Maybe not, because you know, I spend too much time watching your videos.

Tyrone: I’ll make sure I think there’s something a bit different for you Gideon, just specifically for you. All right guys well, if you want to hear more of these video interviews or any more of these podcasts, just simply visit TyroneShum.com on my blog and you can even search for my name on Google, Tyrone Shum. Thanks so much again and we’ll catch you soon. Bye for now.