Hi it’s Tyrone from Tyroneshum.com. Today, I want to share with you what I did over the weekend. Over the weekend, I attended a little seminar held by Dale Beaumont called Profile Profits and Dale Baeumont is a very, very successful…he’s one of the best-selling authors all across Australia within the business category section for his Secrets Exposed series. And his Secrets Exposed series have just traveled across the world particularly in Australia where he’s interviewed numerous successful experts from property, all the way to male entrepreneurs, to female entrepreneurs, anything that you can think of.

And, from those books a lot of people have been inspired to take their own journey to be successful in whatever they do. So what I wanted to learn from Dale, the reason why I attended this event on the weekend was to learn how he was able to market his books and to be able to get his profile up there very, very quickly. If you don’t know Dale, you don’t know his little story, you should probably hop onto his site at DaleBeaumont.com.au and he will share with you everything inside there. But, just a very short story is that Dale used a lot of public…or press releases and also publicity to be able to get a lot of free marketing you can per se to get his book out in the market and also generate a lot of sales.

So in the whole seminar that day, he shared with us how he did that and also how he created a best-selling book as well. So in today’s video, I want to share with you the three top things that I learnt just from going to the seminar and what things I’m going to take away as well and implement into my business. Potentially if you’re looking to do a best-selling book, you can do this as well. Okay so the three top things that I learnt from the seminar was, the first thing was to actually to think about what type of market you’re going to be targeting in and you want to write a book that’s going to be targeting to a particular market.

I see a lot of people just go in there and potentially write a book to be able to get a profile and become an author but they don’t realize what kind of market they’re targeting at and Dale went quite a lot in detail about how to go about researching and looking online. And, a lot of people nowadays don’t realize the power of using just simple Google to be able to generate some results and get a survey done. What Dale talked about was to get a ad say through Google Adwords. Get people click on that ad and jump over to a survey landing page and through that survey landing page, ask them exactly what they want, what they want to learn about. And that’s how he was able to generate a lot of results basically from the market finding out what the market wanted and put this other book together. So that’s something that I learnt really, really it’s important to survey your market.

And I know I’ve done that for my program, for MassOutsource.com and successfully been able to coach and train the students because my students want to learn those things. So I basically gave them all the information, I have my brain and just tapped it inside the Mass Outsource Mastermind course, so that’s the first point I learnt from that.

The second point is if you want to be a best-selling author, you don’t want to just release one book, we’re talking about releasing series of books and the most important thing about releasing series of books is that people, once they read your first book, maybe interested in buying another book, but it’s not about that but it’s about continuity of actually the books. That’s the stumbling block for me so I’m not perfect. So he talked about dumping down on piece of paper say five different books that you’re going to create. Potentially 5 books to start off with because you’re going to think about writing a series of books. And the importance to doing that is not many people are able to think about writing 300-400 page book in one time and you don’t want to overwhelm the person reading the book. Apparently, the most successful ones, the most successful books were really, really short ones they go for about 40 to 60 pages. If you’ve heard of The 1-Minute Manager, Who Moved My Cheese?, all written by Spencer Johnson they’re very, very successful books as they’re very short but there are also a series of books as well. So I thought series of books and Dale’s written 15 of these so you can obviously see why he’s successful.

Then the last and final point that I learnt in my…from my whole time being there was to look at the printing process or the publishing process. He’s talked about publishing it yourself instead of getting a…book company to be able to publish it for you. And, it’s not just because of the cost wise but also too you have a lot more control and also you can obviously get a lot more profit margin. Say for example instead of receiving say 90% of the profits when you publish the book yourself, you may only receive about 10-30% of the profits and it’s a substantial margin when you’re looking at turning over quite a number of books.

Dale has successfully sold over 200,000 of his books across the market. So you can imagine if you had sold 200,000 of these books to about $30 each, you can imagine what the profit margin would be compared to say doing and getting someone else to print the books for you.

So I think those are the three things that I learned over a whole day and I really, really had a great time with Dale. I went up and have a chat with him as well, and shook his hand and also just introduced myself. And, Dale if you’re watching you’re watching this as well, I hope that we can catch up as well for another video and do something else together too.

It was really good and I hope that you’ve taken some points away. If you want to be a best-selling author, it’s very, very important to follow some of the steps that Dale has. You can check out how he does it as well at GetPublishedTV.com and Dale talks quite a lot detail about how to get a book on scratch to becoming a best-selling book.

Potentially down the track, I’m looking to do something like that just to increase my profile and to also get exposure because by having a book out there, it can also be a lead generator for your backend stuff which will talk about a lot on this side as well.

All right, I hope you’ve enjoyed this and I just wanted to share what we did over the weekend and what I learnt as well from the seminar, awesome, awesome seminar and I hope that you’ve picked up something too. Any feedback, any comments, just feel free to leave it just right down below and I love to hear from what your thoughts are and what things you can also share with me as well. Well, that’s it for today, my name is Tyrone from Tyroneshum.com and see you in the next video. Bye for now.