Today’s video is about optimizing your category products page within your ecommerce business. This is a key component for any ecommerce website and it can make the difference to every sale. Here are some points that you will take away from this video: Allow a customer to auto return after “Adding to Cart” Display out-of-stock [...]

Today’s video is about how to produce excellent site navigation for your ecommerce business. Why is this important? View the video to find out:

Landing pages are usually the first point of contact a visitor reaches. On average you have between 5 – 7 seconds to capture a visitors attention and if they can’t find what they want, they move onto the next website. This is why it is very crucial to be aware of what visitors are looking [...]

A popular way to generate traffic to your e-commerce business is through social media networks. You can market your e-commerce website through places such as Digg.com, Twitter.com, Facebook and MySpace. The goal with social network marketing is twofold: You are trying to enhance your site’s community by establishing outposts on social networking sites so people [...]

Lately I’ve been reading through some e-commerce forums and I have noticed a lot of beginners asking the same questions. Just like myself, I once was a beginner in starting an e-commerce business and with time and experience I have gained a greater understanding of what is involved. In many ways I wish I had [...]

Over the last four posts we have been exploring the pillars of building a successful ecommerce business. If you have not read these posts, please visit them below as it will lay the foundation for this post: Part 1: Find A niche Part 2: Creating Content Part 3: How To Write Quality Content Part 4: [...]