Yaro: Hi everyone, this is Yaro Starak. Welcome to another Entrepreneur’s Journey Podcast, we’re doing a video today. My guest is Tyrone Shum who I’ve been in touch with quite a lot in the last I guess 18 months to be about right, Tyrone. So I think the first memory I have of Tyrone is this very well-dressed in a nice suit man coming up to me in Sydney when I was talking at Grant’s event and he just came up very polite. I was I guess impressed because he’s certainly seemed enthusiastic when you went over the top by the way you’re approaching me. But obviously Tyrone it’s a huge back-story to what you do. I know you’re making a six-figure living online and I’d love to learn more about how you do that and hopefully we can inspire and teach some of the people listening or watching this call and learn what you do. So, thank you for joining me on the call.

Tyrone: Sure well thanks very much for inviting me on the call. It’s excellent to be able to come on and share with everyone what I currently do. I guess firstly the first thing is just to say thank you to you Yaro because you’ve done quite a lot in my business because you’ve impacted me greatly with what I’ve done so far in taking out all the information that you’ve provided for blogging, things about Membership Site Mastermind, and pretty much learning so much from your blog particularly from the affiliate side of things as well. All I’ve done is just taking action, that’s all I can say.

Yaro: That’s awesome. I know you’re into outsourcing sort of the biggest claim-to-fame but I’m kind of curious like what’s the back-story and I’m assuming that’s not all you do. You obviously had to own a business that you used outsourcing for but let’s go back in time a bit first. You’re in Sydney I presume, did you go to a University there or what sort of story?

Tyrone: Do you want the long story or the short story?

Yaro: If that’s going too long, I’ll stop you but you try the long version.

Tyrone: Well I’ll go through where I started. I was born and raised in Sydney, I’ve been a Sydney boy pretty much all my life, traveling around the world as well in three different countries. I was born into a middle class family so my parents sent me to a private a school all way through until University and I studied Computer Science in UNSW which is University of New South Wales. From there, I was really, really struggling to find out where I want to go in my life so I didn’t know what to do. I thought I’ve finished computing, my life back is kind of stuck in putting things together and building things. But I didn’t realize that when I studied Computer Science at University, I didn’t realize that all that programming turned me off a little bit there. I realized this is not for me. My story was pretty much dealt into finding and dealing with a little bit of soul searching to find out where I wanted to be. I thought I’m not any good at anything in particular — I’m not like a computer geek, I’m not really a sales person and I’m sort of just a generalist. What I learned more about myself over that period of time was that I could actually leverage a lot of things that I do in my life. It wasn’t back then that I started outsourcing but it was at that point that I read “Rich Dad, Poor Dad” and I think a lot of people came across that book. When I first delved into that I felt wow, I didn’t realize you can make a passive income, you can make income without having to work or go to a 9 to job. I started looking at different options and started my first business there which was a vending machine business.

Yaro: How old were you then?

Tyrone: Ah, 20-21.

Yaro: So you haven’t had a full time job at this point?

Tyrone: No, not that time. I’ve just been doing that all the time.

Yaro: Okay, so a vending machine business…that’s cool. How did it go?

Tyrone: It was good, I did made a few grand a month and was pretty happy with that. Then I got bored of it because I can never stay in something long enough unless it’s something that’s driving me further.

Yaro: I’m just curious though, you have a vending machine business and you’re making 2 grand a month… I’m assuming that’s kind of passive because you just have to put these lending machines with food or drinks in certain locations around Sydney and then you just have to fill them up. That’s pretty much your job right?

Tyrone: It’s supposed to be but it was a lot more work than I expected because I have to make sure that I get to check — sometimes there are problems with the vending machines, I have to fill up the coins, get all the coins out, afterwards I have to take all the coins to bank and bank it. It’s not as easy as the Internet where hopefully when you sell something; it gets straight back into your bank account. With vending machines in many ways it’s also tiring but it’s also passive in some ways. So I basically sold that machine business and moved onto doing other things. At that point in time, I didn’t really know exactly what I want doing as well so I thought after reading Rich Dad, Poor Dad again and said to myself I need to pickup some skills because I want to start to learn how to grow a business and start a business up, probably the best place for me to get into was to get into a full time job to pickup some skills. I first started Real Estate which was a great experience. I’ve picked up a lot of sales skills and also learned a lot more about how a proper business runs as well because within the real estate business, you’ve got your own shelter with a real estate agent where they allow you to do the things that you want to do in terms of real estate but at the same time you’re sort of running your own little business within that real estate company. From that experience, I learned how to build a list of clients all the year round, I learned how to become a better sales agent by being a better sales person, I just learned so much by doing that. I stayed in there for about 2 and half years before I decided to move out and took something else in terms of recruitment. But prior to that, all that time was basically for me to build up my experience as a sales agent and pickup the skills to learn how to do business. That’s how I jump across to start my own Internet-based business which is selling Dragonboat products. At that same time, I was actually also in Dragonboating sport itself because what I was doing was pretty much as a full-time sport and when I say full-time I was training three times a week and I was also competing on the weekends. For me, considering that was a full-time sport, I took that up seriously. But there was a huge, huge missing component in the market which was selling of equipment. No one in Australia particularly in Sydney was selling Dragonboat equipment the way we want it.

Yaro: Let me just stop you there. For people who don’t know what a Dragonboat is, I’ve got a cousin who does this or did do it in University so I know what it is. But, for people listening who aren’t familiar, what exactly is Dragonboating?

Tyrone: Dragonboating is where 20 people in a boat sit together and just row down the river. It’s simple terms and there are more in the technical side to that but if you could just imagine Chinese New Year, we have Darling Harbour every year and you’ll see all these people drumming their way along these boats and also paddling around down these boats. There are Dragons out doing all these bang bang, etc. kinds of stuffs and basically those Dragonboats are about 5 or 6 racing down the river competing into each other. There’s a huge market for people to buy just the Dragonboats or just the Dragonboat paddles itself.

Yaro: How much does a Dragonboat cost?

Tyrone: 10 grand.

Yaro: Wow, people just buy them like that.

Tyrone: Yes, particularly it’s the clubs that we all target and there are numerous clubs all across Australia so that’s the reason why there’s a huge market on. Then you add the accessories on such as the paddles, shorts, t-shirts, jury line, and everything just adds up and it becomes a nice big niche to be able to target. If you can become the leader in that, which was what happened when we became the number 1 Dragonboat provider all across Australia. It’s a nice profit margin there and to generate a six-figure business.

Yaro: Was this online?

Tyrone: This was all done online. I had the website, DBV.com.au. You can still check it out, it’s still there but I’ve sold it out as well to move on. That was my first, real online Internet-based business where I made six-figure income and that’s where things also took off for me because that’s how I also discovered outsourcing as well. I’ve just jumped a little bit just to give you the story.

Yaro: So this Dragonboat business was like an E-commerce business, you’re buying products wholesale and you got an online shopping cart and you’re selling it in retail where you’re getting a small niche community of Dragonboat people in Australia. That’s pretty cool and you’re into it too.

Tyrone: I guess it really did help because I did compete internationally and also nationally in Australian Dragonboat Championships as well so I did have a lot of contacts which did help a lot and leveraged that side of things. You have to be passionate about it and I found that when you’re being passionate about it, it is easy to make sales too.

Yaro: All right, that’s awesome. So you went from University where you weren’t really a specialist and not really enjoying it and led you to a vending machine business as your first business and you started a full-time job in real estate which then led you to Dragonboat online business. So how old are you now at this point?

Tyrone: Well I think where I’m at right now is when I sold the Dragonboat business, I’m just being sort of just hanging out and chilling out a little bit more, taking life a little bit easier than before but at the same time, I’ve been building up my blog and also building up my membership site and also been doing affiliate promotions as well. That’s how I generate income.

Yaro: What was the age that you sold the Dragonboat business, how old were you?

Tyrone: It was only last year so 27.

Yaro: Okay, so we’re almost caught up there. I guess lots of people have been asking that you’re making six figures and find it a fairly good business. Why did you decide to sell it?

Tyrone: I got bored.

Yaro: You seem to get bored easily, Tyrone.

Tyrone: I’ll be honest with you, I’m the type of person who needs to keep finding new projects to do. That’s the reason why it’s crucial for somebody like me to outsource a lot of my work because I can’t stay consistent. I can start with something any entrepreneur who knows what I want to do in terms of project but when it comes to doing the work, I find that I struggle a little bit. That’s why I really, really rely heavily on people who manage the business for me. These are fantastic people that I have.

Yaro: Okay, so let’s start with the outsourcing. You obviously were doing some for the Dragonboat business and then you decided that’s perhaps the niche I also like to come up with branding online. Was that what happened there?

Tyrone: That’s exactly what happened. What happened was I started off with doing a lot of work myself in the Dragonboat business. I was working about 60 hours a week just to get everything clocking through and as you probably know, when you first start a business, you do put a lot of hours into it. Also, to try to get it where you want it to be, you need to leverage your time as quick as possible. I’ve read Tim Ferriss’ book and it changed my perspective on everything. I realized wow, I actually hired someone here in Sydney to be able to help me pack and dispatch and also to manage the sales side of things in Dragonboating. But, I realized there’s a lot more potential to be able to leverage and outsource my staff overseas. Like all the work development could be done overseas, the customer support could be done overseas, all those kind of things add the fraction of the cost as well which is something I’ve been trying to explain to people is that it’s a very good way to be able to leverage your business very quickly and also grow it very quickly if you’re able to use the time and resources that you can outsource overseas to. And, to find expertise because I don’t have everything, I don’t know how to always setup a website, I don’t know how to manage customer support that perfectly but I’ve got great people that backed up behind me. Anyway, after reading Tim Ferriss’ 4-Hour Work Week which I think a lot of people may have heard or seen as well, I got inspired to look at how to be able to leverage and systemize the Dragonboat business. It was about a week it took me just to sit down and write all the strategies out and just outsource it. By then, it took me about 3 or 4 months or so to get it up to speed so I can just slip away or do something else which I did. I thought, “All right, it’s still what I enjoy and I’m making money from it.” The whole business turned really well so from there I decided it’s time for me to maybe teach other people because people are asking me exactly the same thing: “How did you do it?” and I said all right, I’ll tell you and then afterward, I created a course which is Mass Outsource Mastermind and started teaching people exactly step by step on how I did it. At that same time, I got an interested buyer who wants to buy a business and I said all right, why not? Sell the business, take the cash, buy a property and move to somewhere else. That’s what I did and I just recently settled down or exchanged on a new property that I’m going to be moving on in about few weeks time. The cash that I’ve sold my business on was able to buy me something else which is just to move on to different and different things.

Yaro: Yeah, it’s very similar story to me. I’ve done same thing with selling the business, taking the capital and reinvesting it and then creating another business and then hopefully each time you do that you’re selling a bigger business and you’re making more capital. I’m kind of curious now; let’s just finish your story to put people in perspective. So you launch Mass Outsource Mastermind, and I think people subscribing to me do know and emailed out and blog a couple of times about your stuff. You’ve been teaching people how to do outsourcing for what the last I guess a year now would be?

Tyrone: Probably it’s just about 7-9 months I think if I remember because we just launch it last year on November. Since then, the course has been running over that period of time. I think officially it’s only been running for only about 6 months because I just finished teaching all my students and the next batch will be coming out pretty soon as well. But yeah, it hasn’t been very long.

Yaro: So your focus predominantly now is teaching people about outsourcing, that’s what you do or do you have any projects for easily getting distracted as you are?

Tyrone: Well, as you know we’re setting up a membership site and once you finish your training, you can either improve on the course which is what I’ve done as well and I’ll release the new version on version 2 which will probably come out later during the year, or to start new projects. For me at the moment, I’m just happy to just focus on teaching my students and give them more value, provide more things. But at the same time on the side, I’ve been building up my blog, I’ve started sort of new site blog at TyroneShum.com and at that blog, I’ve also been doing a lot of affiliate promotions and all those kind of things just to generate income as well. That’s been going exceptionally well. What I’ve noticed in terms of strategies that I’ve been doing lately is to complement everything that I do. For example if I have an affiliate promotion coming out from another person, I’ve just thrown in a few of my course bonuses into that to be able to entice people to be able to look at it and choose purchasing the course through my link and that strategy has worked really, really well and a lot of commissions have been coming in as well. That is what has been happening.

Yaro: So basically you’re almost like an internet marketer at the moment with all those affiliate commissions, having your own membership site and your own blog, it’s a great model and it’s the one I teach. I think what am I clearing out is to take this interview in a slightly different direction where you’re obviously a successful serial entrepreneur which means you’ve started the least three businesses there that we’ve talked about in this interview that had all worked to be great and obviously you had to do different types of work as you go along and each business since you’ve been leveraging the success of the previous business, has mend you more knowledge and be able to take care of more out of what you do personally by getting other people to help you, but can you take us back in time or even look at each individual business since you start them from scratch for people listening to this were thinking “Okay, Tyrone has done this three times and each time he’s got a profitable business, I wonder the same thing but it happened that I don’t have one yet. I don’t have cashflow, I don’t have capital and I just pretty much got my time as a leverageable asset…” How would you speak to this people and what would you recommend they do?

Tyrone: Well let me just take a step back as well first. I’ll be honest with you, not every business that I’ve done has been successful and I failed many times. I probably haven’t shared that with you and there are these little stories which I haven’t said. I’ll tell you I’ve lost easily five figures in businesses that I’ve started previously and that’s going back 2 or 3 years ago when I started those businesses out, hoping that it could be profitable but due to market conditions, and things are changing, I haven’t succeeded. Honestly, not every business that I’ve done is not like a touch-gold.

Yaro: Since Tyrone you’re talking about that, can you briefly tell us what are those businesses were and why do you think they didn’t work? I’m just curious.

Tyrone: The business that I lost 5 figures in was basically a business that’s a large model than I have enough resources to do. We’ve put quite a lot capital into it to be able to get it started out and so forth. But I was trying to put it online and turn it into online business model instead of a retail model but that was I think my biggest mistake. It was a toilet business; it was a toilet deodorizing business. It originated from Canada.

Yaro: Nice!

Tyrone: It’s extremely successful only it’s been distributed across thousands of thousands of Walmarts and also retailers and also taken off quite well in the US but we’ve tried to figure out we’re the exclusive distributors here in Australia trying to bring it in and it just didn’t take off because the price point wasn’t right and secondly we tried to sell it through the Internet and most people want to be able to just walk in a retail store, make calls and pick it up and use it. So what we couldn’t get into that market is we break into the retailers during that point in time. When the dollar dropped at about 50-60 cents, that’s when things are really hurting the margin and we had to bailout because it just didn’t make sense anymore. So that was one of the failures that I’ve had but learning from that experience is that you’ve got to look at all the different variables as well not only do you look at the world economy, you got to look at also what your resources were. I think we dealt into something that we had absolutely no idea about, hoping that we could turnover a lot of products but in actual fact, you have to really start small at the beginning. That’s what I think my biggest mistake was trying to start too big early when you just have to do small baby steps in those side of things.

Yaro: Tyrone, your camera is frozen but go ahead, keep going.

Tyrone: And then, in terms of what I learn from business as well just to start off and do so many businesses, one thing I noticed is you can’t rely on yourself and you have to be able to find people to help you grow your business because at the end of the day if you start the business up, yes at the beginning you’ll have to put in a lot of energy delved into it but as you grow and you get into that tipping point where the business is expanding at a certain point, you need to find people to help you whether it be hiring people here locally to be able to manage your customer support, or do whatever you need to do or hiring people from overseas which is outsourcing to low-cost and leveraging as much as you can. So that was one principle that I’ve learned over the past of growing businesses and also being excited about it is crucial. Because I’ve noticed with more passion and more excitement in the business just coming from myself, the business grows much faster because you’re really, really showing it to people and that’s what I highly recommend. if you’re going to start in the business or you’re going to start anything new particularly a product business, you want to start in something that you’re interested in because it really helps you grow the business much faster and also really delve and get it done much quicker. I think that’s really the key main points and as you ask me how do you start if you’ve got no capital or no cashflow or no time, I think the main thing is really just to focus because there are so many products out there that you can buy and start off with but the main thing is to be able to find something that you’re good at, and focus on just doing that. It doesn’t necessarily mean that you need capital to do that because from my experience when I first started Dragonboat business, this is just something that I did when I first started, I didn’t have any capital to be able to buy my own paddle. I’ll tell you this is what I did, I went around to different clubs and said to them “Hey, I’m actually going to be importing or contacting this particular supplier with all these paddles and I have to get a team to order them together. If your team is interested in buying say 20 or 30, just let me know. I’ll put it all to get it and bulk buy to get it.” So that’s how I started. I went to buy 20 paddles directly from the suppliers and from those 20 paddles I’ve put a little bit of margin which covered the first paddle I bought myself.

Yaro: And, business was born!

Tyrone: Exactly. That was my first sale and from there anybody heard about it and just started ordering through me. You don’t need capital. I’m someone who’s true living proof that when you start anything, you don’t need capital on. The blogs that I’ve started, the mastermind course that I’ve started, it just comes with time that I had to put in because I have to create the course and I don’t need to invest any money to do all that. So that’s an example.

Yaro: Good, that’s very inspiring. Let’s go to what you’re doing at the moment, like you just said before, six months maybe little long that you’ve been in this industry so you work from the Dragonboat business and you had some cash, you bought the property but you have to start the business from scratch again. But you had some knowledge, you knew about outsourcing, you read the 4-Hour Work Week, you’ve done outsourcing for your entire business so you already have the skills with finding people. Can we maybe break it down step by step because we’re making a picture of yourself. How much you’re making for a month or on average from your current business which is your online business?

Tyrone: That’s a little bit over 10K a month so that’s averaging right now and this month, I’m pretty much hitting on target and actually little bit over the target now.

Yaro: So you got a six-figure business and you started out six months ago so you went from nothing in six months to a six-figure business. Yes, you had some experience but you have to do all things right to make things work. Can you take a strong statement say the day you said “Let’s start this outsourcing business and make this my next online business…” and what you did first?

Tyrone: Okay, well buy Yaro’s product! That’s how it takes.

Yaro: That’s good but what are you trying to do next and what actions besides giving me something of your money?

Tyrone: In all seriousness, yes. First thing is education. I did spend on a little bit of time educating myself and went out there and tried to find the products that I liked and I think the things that I could easily take. What I like about your products Yaro is that it’s all about action steps and I could just take the information away. For me, it’s just quick to read through information. I’ll just skim through whatever part that I take; I’ll just take it and implement them straightaway. But to start off with, what I did was firstly sit down and right down exactly what is the goal that you want to achieve, what is this that you want to achieve outside of this business? Relating back in my Mass Outsource course, I’m asking myself “How much do I want to achieve in my business? What was the exact amount that I wanted to achieve by the end of say, 6 months or so…” So the first strategy was to write down the goals which were the target figure and afterwards I break down all the steps. That’s actually what I did, I actually have my booklet here and I wrote down everything step by step of what I need to do. I remember I had to hire the right programmer firstly to create the website because it required a lot of technology side and I don’t want to spend all my time putting that together. The next thing was to go out and find affiliates, finding people who would help me promote and also build relationships up. It took about at least a month or two to be able to get to know these people whom don’t have a clue about and don’t even know who I am. I’ve got to prove to them that I can provide really good product that they’d be happy to promote. I’m building up those relationships at the beginning as well. Third thing was to start to think what kind of good content can I put together to give away free content that people would want to be able to look at and go oh wow, and it’s blowing them away that they want to find out a little bit about my course. On top of that, what I did was I thought I’ll take one step further by interviewing people who’ve been successful at outsourcing and also who’ve done really, really well and the people I’ve interviewed have made over million dollars just from outsourcing their businesses and leveraging their time in creating their products and materials. That’s when I first started with that and that’s very much along same lines as creating a membership site which is what you’re teaching in your program. At the same time, I also have a blog which is at Internet Business Path and started building it and following as well. What I learned very important was to build relationships with your subscribers because as soon as they get onto your database or subscribed to download your free material or if you’ve got a free ebook which you give away, you want to start from Day 1 to build a relationship not to sell anything to them. So for the first 5 to 6 emails, you just want to send them real good, solid content and that’s what I did the whole time. Even until today if you subscribe to my database or list, for the first 5 emails which I setup automated, it’s all very good content telling you exactly where to find good virtual staff, how to be able to create your system that you want to do and all those kinds of things. I give away a lot of free tools as well that’s available on the Internet, it takes people time to find them but I’ve got all listed out inside the email and they just take that out and use whenever they want. I think that’s a lot of things I did all at the same time but the most crucial thing is to always establish relationship with key affiliates or key people that will help you promote your products down the track.

Yaro: You must have known that you wanted an information product and that was when you’re going to sell and you decided the membership site model or at least an online course which was the one that goes through, assuming because you’ve been through my programs but I guess what impresses me most about your story is you literally did come to the market — you’ve learnt Tim Ferriss and you’ve learnt from all the other experts in outsourcing so there’s already some established players in that niche and yes you’ve done it with the business of your own. You can draw that as an example and show people what you did and came to teaching as well. But ultimately, you’ve come up to a marketplace that already had established people and you had no expertise besides 6 months of blogging about Internet Business really. How you were able to convince people and I guess rapidly build your email list, convince the affiliates you’re worth promoting. I mean you said it took a month to negotiate and have relationships with people bu you know no one knew you so it’s impressive you did that. Then of course, you’re assuming the next step was actually doing your launch and maybe you’ll take as to that as well.

Tyrone: I think most people would know yourself Yaro, you build strong relationships with people. As soon as people hop onto your blog, they start reading it and they feel that they know you and that’s something I think is the key to any business, building those relationships with people whether be your affiliates, your subscribers. What I learned just from sales working in real estate because you’re being assigned to properties that were close to million dollars. You have to build that strong relationship with your vendors and with your purchasers because at the end of the day, they’ll be handing over their properties to you to sell it on their behalf. That’s a skill that I learned and picked up on period of years. I took that same skill into Internet Marketing or Internet businesses and trying to build that same relationship. As I’ve said it, it’s really the key between the successful marketer and non-successful marketer. The relationships that I’ve built were just to provide really good content. A lot of people who’ve emphasized that over the years many, many times that content is king. If we can provide really good value, really good content to people, people will just come back to you. Whether or not you have any expertise or anything that’s backing up behind you saying that you’re an expert in this area, it doesn’t matter. One thing that I did learn from Tim Ferriss was that you don’t need to be an expert, you don’t need to have a Ph D. in outsourcing, you don’t need to be a Ph D. in blogging. As long as you can provide and you can prove that you’ve done it already before and people can see that you’re really genuine, and you’re providing really good value and really good content, it’s a lot easier to build a rapport. A lot of people take experts for granted and they’ll go okay, they’ve done it already before but there are making millions of dollars and all those kind of things. But I would rather deal with someone who’s going to be genuine and who hasn’t started and who’s giving it a fair go and to spend more time. I think a lot of people realize that big, big promoters like Mike Filsaime, Jeff Johnson and Frank Kern, they’ve got thousands and thousands of people in the database but it’s very hard for them to deal with every single one individually unless you’re paying very high priced to get access to them. That was where my key stepping point in was that I got a little price for it but also at the same time I really spend quality time to the members who join my side and also the subscribers. I reply back to these many people as I can because I keep getting emails asking me questions how to do this and how to do that and from there I think what happened was it helped me leverage the time that I had with people. When I help one person, they’ll tell another person and it’s a word of mouth, the word just spread. A lot of people just keep coming back and asking me questions and then helping them and all those kind of stuff. Now that I’m able to consult people and charge them to consult as well because they see I’m an expert now in that field.

Yaro: So that’s a combination of what you said content and really good, personalized customer service. Is it really that?

Tyrone: Yeah, customer service. That’s the way I’m trying to find.

Yaro: There you go. Okay so let’s just get to the story about the launch then. You created the 10 free videos that show people how to do outsourcing, you interviewed some experts, you had these series of emails that’s already coming out from your blog and from your mastermind site going out for free and they you decided to launch this product assuming you’re sort of following a typical formula. Was there anything special to talk about there?

Tyrone: The formula was pretty much the same as what you teach in your course. I’ve modeled a lot of your successes because Become A Blogger Premium was extremely successful and also Membership Site Mastermind was extremely successful so I modeled a lot of that. I’ve used a lot of templates that you have.

Yaro: Yeah, I noticed that. I have to admit I’ve never seen so copied from my materials so specifically as that Tyrone. I keep reading your emails going and that sounds a lot like me.

Tyrone: I would be honest to you, why would you reinvent when you’ve already got the formula implied.

Yaro: It’s fantastic, it took so much action.

Tyrone: But I think the key to a lot of my success was really taking action because what I found is a lot of people have a lot of energy at the beginning and it’s the same thing that I see in my members. Well probably the first month or so, people are really action takers but after that month or so, a lot of people will drop off. What I found is that you need to keep that momentum going. Once you get started, keep that momentum going. When they do struggle like I do, I have 5 people to help me and that’s where the key of my success is to be able to find the right people, people who’ve got really strong key skills that I made to help make grow the business whereas I can’t just drip off myself.

Yaro: Accountability. It’s when they’re working for you; you have to do work as well so that’s good. I guess let’s wrap it up with couple of things. So you did the launch and I’m assuming the greatest benefit you’ve seen from this entire process from launching an online course and doing a proper launch, from getting affiliates, from creating all these contents, that’s quite a lot of energy to create it all. You mentioned before affiliating has been a big part, you do consulting as well so you’re working with your highest value clients, so you have become an expert in a niche that’s become about primarily because you give away content and great customer service during the launch, would you say the greatest benefit of this entire process would be increasing the size of your email list? Would that probably be it?

Tyrone: Most definitely. Everything that I teach and talk to people about is all about your list. It doesn’t necessarily mean that you need to have a big list to succeed in Internet Marketing. I only actually have a small list but the quality of the list is really high. I was actually talking to another Internet entrepreneur and his name is Chris Ducker and he’s at Virtual Business Lifestyle channel where we’re just discussing about how we generate income — why it’s important to really not just build the quality of your list but also keep in contact with your list regularly. My list is small compared to other lists out there and I’ve focused heavily to working with those individual people because I know that somewhere along the line inside the list, there are going to be people who’ll really spend and get the right quality material. If I give them the right content and also provide them with really good customer service, I find out that they’ll come back to me from time to time again. Anything that will get them to come back to me. You’ll be surprised there’s a lot of people in the market who are keen to buy products whether or not they’ll buy from you. Just I sad it doesn’t matter how big your list is or how small your list is, it’s just focusing on the right people inside your list and just continue to keep in contact with them. Not that I’ve loved them everyday with each email but at least every second or third day I email back to them and that’s what I found and you probably know your list is important too. If you are getting started in Internet Marketing or any online business, it’s crucial.

Yaro: Sorry Tyrone, you just broke up a little bit on that. You said every how many days you send to your list?

Tyrone: Roughly about 2 to 3 days or so I send quality content back to the list. I just want to mention one last thing, with my Dragonboat list, I tell you I only got 500 people in my list but every single one on average was generating $350 per lead. So you could imagine if I keep getting repeats from them, it already generates six-figure income quite easily so you don’t have to have a big list.

Yaro: All right, great stuff. I think just to have key points here, I like the fact that you obviously started with some business you know offline business and sort of a transition from purely offline to an offline selling online like you had offline products selling online business, you use the skills and develop in those 2 businesses to then launch an online business and teaching, selling information which we all know a lot of people are looking tend towards what you’re already good at or selling what you know and packing them up to information products. Even these small experts in a very specific niche just like what Tyrone said, if you can get a very targeted list of buyers or make a targeted list and then slowly find buyers from them by really nurturing them. It’s just finding some great formulas, create a great blog, create free content, do a launch and you could have done it. Great Tyrone!

Tyrone: Thank you, certainly. That’s all I really need to do.

Yaro: If anyone wants to definitely find out more about outsourcing, what’s the website to go to?

Tyrone: You can check out Outsourcing at MassOutsource.com and when you go to that page, you’ll be able to get my 10 free videos. Alternatively, I always update my blog about every 2 or 3 days as well at TyroneShum.com. I’ll spell it for you, it’s T-Y-R-O-N-E-S-H-U-M.com. I usually talk a lot about outsourcing and probably you’ll just see me in video again. Actually my whole blog is a video blog now.

Yaro: Oh great.

Tyrone: If you want anything to find out about that, I go through step by step in video and in detail how to do a lot of things there. I’d love to see you there as well.

Yaro: And what’s the Dragonboat website so I can check that out as well?

Tyrone: Sure, it’s DBV spelled Delta-Bravo-Victor for Dragon Boat Ventures that’s what it is dot com dot au. I don’t own that site anymore but you can check out how that another person has bought it from me is doing.

Yaro: I’m curious as well. So TyroneShum.com and we’ve got MassOutsource.com and DBV.com.au. All right, great stop Tyrone. Thanks for spending time and sharing your story. I’m really impressed by the fact that you duplicated so many things that I’ve done and that it’s worked for you and you obviously made six-figures online. You’ve done it much quicker than I did and you know I did it basically in a year and it took me for 4 to 5 years so that was really impressive. Congratulations, and keep up the good work!

Tyrone: Thanks very much Yaro and I just want to leave a little note. It doesn’t matter how long it takes to get to where you want, just persevere. That’s the crucial part about doing online. If you don’t see it work, change because I know that if you don’t change fast enough, you’ll fall behind the eight fold. I notice that when things don’t work, move onto the next thing. I mean you don’t get out altogether but just make improvements and make change as quick as you can and that’s how you can succeed quickly too and that’s something I wanted to share and give away as a point too.

Yaro: All right, nice ending point. Thank you everyone for listening and watching. Keep an eye on Tyrone and I hope you enjoyed the podcast, you know where to go. If you want to get more of these it’s Entrepreneur’s-Journey.com or just Google my name it Yaro, Y-A-R-O. You’ll get lots of great stories like with Tyrone here today. Thank you everyone and we’ll catch you soon. Bye!